PROSPECTS AND OPPORTUNITIES
Shift towards preventative sun care will see further robust rises for sun care during forecast period
Sun care in Ireland will see further strong current value growth in the forecast period, driven by a shift in consumer behaviour toward preventative skin health and lifestyle integration. As more Irish consumers adopt daily facial SPF, and product formats become easier to use and reapply, demand will broaden beyond seasonal travel.
Increased demand for year-round products
The most important change in consumer behaviour impacting sun care sales over the forecast period will be the shift toward year-round SPF use as part of daily skincare routines. Irish consumers - especially younger demographics - are moving away from viewing sun protection as a seasonal or holiday-only product.
Multifunctionality, sustainability and convenience as key trends
Future innovation in sun care will be centred around multi-benefit SPF formats, sustainability and user-friendly applications. As such, players will increase investment in waterless or reef-safe formulas, biodegradable packaging and hybrid SPF-skincare products that address concerns like pigmentation or fine lines.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Ireland?
- Which are the leading brands in Ireland?
- How are products distributed in Ireland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Ireland - Category analysis
KEY DATA FINDINGS
Strong growth for sun care in 2024, driven by increasing year-round use
Beiersdorf benefits from popularity of Nivea range
Retail e-commerce leads growth in distribution channels
Shift towards preventative sun care will see further robust rises for sun care during forecast period
Increased demand for year-round products
Multifunctionality, sustainability and convenience as key trends
Beauty and Personal Care in Ireland - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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