PROSPECTS AND OPPORTUNITIES
Innovation focusing on value-added features will continue to drive growth in sun care
In the forecast period, sun care in the US is set to see a positive constant value CAGR. Sun care is transforming from a traditional category dominated by established brands into a vibrant hub of innovation.
Advances in self-tanning product formulations to drive growth
Self-tanning in the US saw steady growth over the past few years, and this is set to continue in the forecast period, driven by changing consumer preferences, increased health consciousness, and improvements in product formulation. The industry’s shift towards health and wellness has harmonised well with the rising popularity of sunless tanning solutions.
Growing emphasis on sustainability and safety considerations present new opportunities for product development and growth
As the importance of sustainability continues to rise, sun care brands are embracing creative strategies to improve the environmentally-friendly nature of their products. Manufacturers and retailers are increasingly investing in eco-conscious packaging solutions, opting for materials such as recycled plastics or biodegradable options to reduce their ecological footprint.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in the US - Category analysis
KEY DATA FINDINGS
Heightened health awareness drives growth for sun protection
Edgewell Personal Care Brands LLC continues to lead sun care in 2024, while dermocosmetics and indie brands gain share
Digitalisation plays a pivotal role
Innovation focusing on value-added features will continue to drive growth in sun care
Advances in self-tanning product formulations to drive growth
Growing emphasis on sustainability and safety considerations present new opportunities for product development and growth
Beauty and Personal Care in the US - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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