Sun care is expected to see growth in both volume and value terms in Nigeria over the forecast period. Although sun care remains a niche category in Nigeria as it was traditionally considered non-essential by the majority of local consumers, it has gained quite a high level of awareness, particularly amongst middle- to upper-income consumers due to its beneficial impact on overall skin appearance.
With the recovery of the economy over the forecast period, sun care is expected to see robust growth. While not traditionally a product with strong demand amongst Nigerian consumers, it has come to be considered increasingly important for maintaining skin complexion.
With a strong rise in interest having developed over the review period, retailers and manufacturers are expected to intensify their activities to capture a larger consumer pool. Social media marketing, in particular, offers a key platform to reach young consumers, and this will continue to be complemented by e-commerce availability.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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