PROSPECTS AND OPPORTUNITIES
Desire to maintain the appearance of skin to support rising demand
Sun care is expected to see growth in both volume and value terms in Nigeria over the forecast period. Although sun care remains a niche category in Nigeria as it was traditionally considered non-essential by the majority of local consumers, it has gained quite a high level of awareness, particularly amongst middle- to upper-income consumers due to its beneficial impact on overall skin appearance.
Rising disposable incomes and increase in expats
With the recovery of the economy over the forecast period, sun care is expected to see robust growth. While not traditionally a product with strong demand amongst Nigerian consumers, it has come to be considered increasingly important for maintaining skin complexion.
Innovation and affordability
With a strong rise in interest having developed over the review period, retailers and manufacturers are expected to intensify their activities to capture a larger consumer pool. Social media marketing, in particular, offers a key platform to reach young consumers, and this will continue to be complemented by e-commerce availability.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Nigeria - Category analysis
KEY DATA FINDINGS
Niche category reliant on higher-income consumers
Category expansion attracting new entrants
Personal advice key to raising awareness
Desire to maintain the appearance of skin to support rising demand
Rising disposable incomes and increase in expats
Innovation and affordability
Beauty and Personal Care in Nigeria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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