PROSPECTS AND OPPORTUNITIES
Daily habits set to fuel long-term growth in Australia’s sun care market
Sun care is expected to maintain a robust growth trajectory driven by the sun protection category, underpinned by a deeply embedded sun safety culture and evolving consumer expectations around multifunctionality and skin health. Public health campaigns such as those led by the Melanoma Institute Australia in partnership with La Roche-Posay will continue to reinforce the importance of daily sun protection usage, particularly through schools, pharmacies, and digital media.
Skinification trend set to inform new product development and innovation
Innovation will be the key growth engine, with brands investing in skinification-led SPF solutions that go beyond just sun protection to deliver hydration, antioxidant defence, and soothing benefits. The popularity of hybrid formats, such as SPF serums, balms, drops, and mists, is set to accelerate, catering to the growing consumer desire for lightweight, non-greasy textures that fit seamlessly into existing routines.
Distribution landscape expected to evolve
Distribution will likely also evolve. Pharmacies is likely to remain the leading distribution channel given the clinical positioning of these outlets, but beauty specialists and e-commerce are projected to capture more share by curating experiential formats and driving routine-building education.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Australia - Category analysis
KEY DATA FINDINGS
Sun care seen as essential as sales soar
L’Oréal extends its lead in sun care despite new competition
Pharmacies lead distribution, but beauty specialists and e-commerce gain traction
Daily habits set to fuel long-term growth in Australia’s sun care market
Skinification trend set to inform new product development and innovation
Distribution landscape expected to evolve
Beauty and Personal Care in Australia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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