Retail tissue in Hong Kong recorded steady growth in 2025, with a retail volume of 59,300 tonnes and a retail value of HKD1.9 billion at constant prices. The category saw volume growth of 1% and value growth of 3% over the previous year, reflecting a premiumisation trend rather than simple expansion. This performance aligns with broader Asia Pacific patterns of trading up, but the focus on higher-value, premium and eco-friendly formats in Hong Kong is especially pronounced, fuelled by consumer

Retail tissue in 2025 is characterised by stagnation, with the total retail volume reaching 19,000 tonnes and growing by only 1% compared to 2024. Retail tissue's weak performance is attributed to saturation in its two largest categories, toilet paper and paper towels, both of which have reached maturity in terms of per capita consumption and leave little room for natural volume growth. Notably, the value generated by retail tissue actually decreased by 1% to EUR93 million, a rare contraction di

In 2025, retail tissue in Azerbaijan recorded a moderate performance, posting retail current value sales of AZN82.5 million, reflecting a 4% increase. This performance highlights the impact of stable prices alongside sustained demand for larger pack sizes, particularly in toilet paper and paper towels.

In 2025, retail tissue in Iraq demonstrated robust volume growth, reaching 62,500 tonnes, an 8% increase from the previous year. This growth rate is notably strong when compared to broader Middle East and Africa trends, and is supported by a parallel increase in retail value, which rose by 8% to IQD169,733 million in current terms. The performance is underpinned by Iraq’s rapidly expanding population, which climbed to 47,021,000, and reflects ongoing urbanisation and evolving household lifestyle

Retail tissue in Tanzania achieved strong growth in 2025, outpacing many regional peers. Retail volume reached 41,800 tonnes, increasing by 6% over the previous year, while value sales rose to TZS175 billion, up by 6%. This robust performance aligns with a backdrop of economic expansion, with real GDP growth at 6% and the total population rising to 71 million, underpinned by a youthful demographic and a burgeoning middle class. The expansion of retail channels, particularly in urban areas, has m

Retail tissue in Jordan recorded notable volume growth in 2025, up 2% from 2024, with retail value reaching JOD37 million, a 4% increase year-on-year. This performance is being driven by heightened price sensitivity among middle- and lower-income households, as persistent cost-of-living pressures and stagnant real incomes continue to shape purchasing behaviour. The environment of cautious spending has led to consumers increasingly trading down to more affordable options, favouring local generic

Retail tissue in 2025 achieved strong value growth, with retail value sales reaching AOA237 billion, marking a 12% increase over the previous year. The high rate of inflation, recorded at 20% for 2025, combined with persistent pressure on household budgets, pushed consumers to trade down from premium imports to more affordable, locally produced brands. As a result, local economy offerings gained share, supported by a pronounced shift towards smaller pack sizes and cost-efficient formats to meet

Retail tissue in Bangladesh faced a challenging year in 2025, marked by a slowdown in volume growth and declining current value sales. Escalating international pulp prices and higher local manufacturing costs, which, when combined with high inflation, made tissue products unaffordable for many low and middle-income consumers. Retail tissue volumes reached 39,445 tonnes in 2025, growing only 3% from the previous year, while retail sales value fell by 5% to BDT5,527 million, a sharp reversal compa

Retail tissue in 2025 delivered robust growth in both volume and value, outpacing many regional peers and reflecting heightened demand from households as well as the hospitality sector. Retail volume reached 37,436 tonnes, representing an increase of 3%, while retail value grew by 12% to TND372 million. Despite persistent economic pressures and a national inflation rate of 5%, retail tissue manages to sustain positive momentum, supported by a total population of 12.2 million and a gradual rise i

Retail tissue in Ireland achieved steady value growth in 2025, with retail sales reaching EUR251 million and a volume of 63,100 tonnes, representing increases of 3% in current value and 1% in volume terms on the previous year. This positive performance reflects an environment of economic stability and easing inflation, which allowed households to continue prioritising branded products and premium formats. While growth in Ireland was consistent, it aligned with broader Western European trends tha

Retail tissue in Bosnia and Herzegovina in 2025 faced a dual challenge of declining demand and persistent inflationary pressures. Retail volume dropped to 16.8 tonnes, a decrease of 2% compared to the previous year, reflecting ongoing negative demographic trends and shrinking consumer bases. Meanwhile, retail value climbed to BAM127, up by 4% in current terms, as price increases outpaced demand erosion. This divergence between volume and value was largely attributed to rising living costs, which

Retail tissue in Laos experienced robust growth in 2025, with retail volume reaching 726 tonnes, up 4% from the previous year. While this growth was slightly slower than the 5% increase seen in 2024, retail tissue in Laos still outperformed many regional peers in terms of volume expansion. In value terms, retail tissue achieved sales of LAK46 billion in 2025, a year-on-year rise of 10%, indicating that price increases and trading up contributed more to value growth than to volume gains. This pat

Retail tissue in 2025 experienced robust volume growth, with retail volume rising by 6% to reach 10,800 tonnes. Retail value sales increased by 5% to KHR129 billion in the same year. Toilet paper was the largest contributor to retail tissue volume, reaching 6,200 tonnes and accounting for more than half of the total category volume. This expansion is underpinned by default choice for both home and small business needs. In contrast, facial tissues was the best-performing area, with retail value

Retail tissue in Kuwait achieves a retail volume of 30,645 tonnes in 2025, reflecting a strong annual growth of 5% compared to 2024. This acceleration is driven by the impact of global inflation on middle-income expatriates and the continued strength of Kuwait's per capita income. Despite inflationary pressures, Kuwait's strong dinar helps to keep prices stable for imported brands, supporting both value and premium ends of the retail tissue spectrum.

Retail tissue in Uzbekistan posts another year of robust expansion in 2025, with total retail value reaching UZS784 billion (13% growth) and volume rising to 27,800 tonnes (6% growth). Growth is underpinned by a favourable economic climate— real GDP growth stands at 7% and inflation remains at 10%. The resilience of consumer demand is also shaped by Uzbekistan’s fast-growing population, which reaches 37 million in 2025. Against this demographic and macroeconomic backdrop, retail tissue increasi

Retail tissue in 2025 recorded a modest volume increase of 1%, reaching 52,145 tonnes, amid a backdrop of cautious household spending and moderate inflation. Price sensitivity was a defining feature, with many shoppers gravitating towards value-tier products, private label options, and smaller or more economical pack formats to accommodate household budgets. Despite these constraints, a segment of consumers continued to prioritise premium quality and sustainability, which supported a steady dema

In 2025, retail tissue in Taiwan experienced modest growth, with value expansion outpacing volume gains due to the strong premiumisation trend. Value sales rose by 4% to TWD19,354 million, reflecting a shift towards higher-priced, premium formats. Regional context shows that while much of Asia Pacific continues to see incremental volume increases, Taiwan's growth is driven predominantly by trading up rather than sheer consumption. Consumer focus has turned to quality, softness and convenience wh

Retail tissue in 2025 recorded moderate volume growth, representing a 3% increase compared to 2024. Sales performance can be primarily attributed to the expansion of offline retailers, which remain the dominant channel. Growth of retail tissue in major cities was modest, at around 1.0% in volume terms, while secondary cities saw significantly faster expansion of 20–30%, albeit from a low base as household usage is lower. Even though the trend was positive, overall growth in retail tissue was sti

Retail tissue recorded growth in both volume and value terms in 2025, although the pace of growth slowed compared to earlier years. Volume reached 142,000 tonnes, up just 1% from the previous year, while retail value jumped by 10% to RON1.6 billion. This points to ongoing pricing pressures and a willingness among consumers to pay more for products that meet specific needs. This pattern reflects a local environment where inflation and budgetary pressures remain influential, with price sensitivity

Retail tissue delivered strong retail value growth of 9%, reaching PHP9.5 billion in current terms in 2025, as Filipino consumers continued to prioritise value, seeking products that deliver both affordability and functionality rather than simply opting for the lowest-priced options.

Retail tissue in Finland demonstrated stability in 2025, with current value increasing by 2% to reach EUR230.1 million. At the same time, Finnish consumers exhibited heightened price sensitivity in 2025, shaped by easing but persistent inflationary pressures, which reinforced the strength of private label tissue in major grocery retail channels.

Retail tissue in Bolivia delivered a volume increase of 2% in 2025, reaching 57,700 tonnes, despite challenging economic conditions and a sharp rise in prices. In value terms, sales surged by 21% in current terms to BOB1,887 million, a reflection of significant inflationary pressures, as inflation reached 18% and consumer expenditure also expanded notably. However, in constant terms, value growth was more muted, indicating that much of the value increase was attributable to inflation and currenc

Retail tissue in 2025 saw a notable rebound in volume, increasing by 2% to reach 72,416 tonnes, following three years of declines. Despite this modest recovery in volume, value sales experienced a significant jump, up by 21% to UAH11.4 billion, reflecting the impact of inflation and shifts in consumer behaviour towards cost-effective formats. The performance of retail tissue in this period stands out against a backdrop of ongoing economic and social challenges, including a sharp decline in the

Retail tissue in 2025 in Bulgaria delivered strong current value growth, with sales rising to BGN234 million, a 4% increase from the previous year. This positive value performance was shaped by price retention at relatively high levels and sustained consumer demand for higher-quality products, even as overall economic conditions remained challenging. The biggest contributor to value was the continued preference for premium products with three-ply and above, which benefited from brand innovations