Competitive Landscape
Sanipak and Hayat Maintain Share as Value Offers Expand
Retail tissue in Iraq is characterised by a fragmented landscape, with no single player securing clear dominance over the 2020 to 2025 period. The leading companies, Sanipak Saglikli Yasam San ve Tic AS and Hayat Holding AS, hold retail value shares of 15% and 14% respectively in 2025, indicating a highly competitive environment with limited concentration at the top.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Iraq with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Iraq, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Iraq report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Iraq?
- Which are the leading brands in Retail Tissue in Iraq?
- How are products distributed in Retail Tissue in Iraq?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Iraq - Category analysis
Key Data Insights
Low-Cost Suppliers Boost Tissue Sales through Bulk Deals
Low-Cost Suppliers Boost Tissue Sales through Bulk Deals
Al Osra Leverages Quality Focus to Strengthen Brand Loyalty
Toilet Paper Outpaces Rivals as Household Tissue Demand Surges
Brands with Diverse Product Ranges Capture Fragmented Demand Growth
Facial Tissues Sustain Leadership as Toilet Paper Accelerates Fastest
Fragmented Supplier Base Intensifies Competition and Rewards Adaptability
Sanipak and Hayat Maintain Share as Value Offers Expand
Small Local Grocers Outpace Modern Formats as Channel Shift Stalls
Low Pricing and Ubiquity Limit E-Commerce Uptake for Tissue
Tissue and Hygiene in Iraq - Industry Overview
Molfix Expands Bulk Pack Strategy to Defend Price Leadership
Key Data Insights
Molfix Expands Bulk Pack Strategy to Defend Price Leadership
Molped Attracts Young Consumers with Discreet Convenience Focus
Confy Leverages Wellbeing Claims to Capture Trust Amid Competition
New Suppliers Sacrifice Profit to Capture Share, Pressuring Incumbents
Nappies Remain Largest as Birth Rates Slow, Menstrual Care Accelerates
Fragmentation and Price Pressure Fuel Demand for Efficiency and Breadth
Hayat Holding as Defends Lead as Fragmentation Accelerates in Rural Areas
Small Grocers Maintain Lead as Modern Trade Expands Slowly
E-Commerce Remains Negligible as Offline Stores Face No Online Threat
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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