Competitive Landscape
Lidl, Albert Heijn and Kimberly-Clark Leverage Pricing and Innovation to Sustain Lead
Retail tissue in the Netherlands is moderately concentrated, with the top three companies, Kimberly-Clark, Lidl Nederland and Albert Heijn, holding shares of 19%, 16% and 14%, respectively, in 2025, accounting for nearly half of total retail value. Over the review period, there was minimal change in overall concentration, as these leading players maintained relatively stable shares.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Netherlands?
- Which are the leading brands in Retail Tissue in Netherlands?
- How are products distributed in Retail Tissue in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in the Netherlands - Category analysis
Key Data Insights
Toilet Paper Dominates as Tempo Exemplifies Premiumisation Strategy
Toilet Paper Dominates as Tempo Exemplifies Premiumisation Strategy
Edet Drives Sustainable Innovation to Defend Shelf Space and Value
Competition Set to Intensify as Innovation Shifts to Practical Upgrades
Lidl, Albert Heijn and Kimberly-Clark Leverage Pricing and Innovation to Sustain Lead
Supermarkets and Discounters Shape Tissue Purchasing through Promotions and Convenience
Grocery E-Commerce Sees Steady Gains as Online Shopping Complements In-Store Habits
Tissue and Hygiene in the Netherlands - Industry Overview
Albert Heijn Shifts Value Focus with Affordable Luxury Private Label
Key Data Insights
Albert Heijn Shifts Value Focus with Affordable Luxury Private Label
Edet’S Coreless Launch Raises Sustainability Standards and Brand Value
Seni Active Normalises Incontinence with Discreet, Lifestyle-Led Solutions
Retailers and Brands Shift to Premium and Sustainable Formats to Drive Value
Adult Incontinence Brands Set to Accelerate Innovation as Population Ages and Stigma Falls
Sustainability Requirements to Reshape Portfolios and Supply Chains
Albert Heijn and Branded Leaders Shape Value with Premiumisation
Albert Heijn and Jumbo Retain Shopper Loyalty through Weekly Convenience
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
-
- Napkins
- Tablecloths
-
- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!