PROSPECTS AND OPPORTUNITIES
Hybrid working trends and price sensitivity to shape category growth
Value sales of retail tissue are expected to rise over the forecast period. The continuation of hybrid working arrangements will sustain higher at-home consumption of retail tissue products, particularly toilet paper and facial tissues.
Grocery to remain dominant, but discounters and variety stores to gain share
Grocery retailers will continue to dominate retail tissue sales, though their share may decline slightly as discounters and variety stores attract more price-sensitive consumers. Supermarkets will respond by enhancing their private label offerings, introducing larger pack sizes, and maintaining aggressive promotions to retain customer loyalty.
Innovation to focus on sustainability and enhanced functionality
Sustainability will remain the primary driver of innovation in retail tissue. Manufacturers will continue developing biodegradable and compostable tissue products, integrating more recycled fibres and alternative raw materials such as bamboo and straw.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Netherlands?
- Which are the leading brands in Retail Tissue in Netherlands?
- How are products distributed in Retail Tissue in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in the Netherlands - Category analysis
KEY DATA FINDINGS
Price increases drive growth
Private label dominates, while premium products gain traction
Grocery remains dominant, while discounters and e-commerce gain ground
Hybrid working trends and price sensitivity to shape category growth
Grocery to remain dominant, but discounters and variety stores to gain share
Innovation to focus on sustainability and enhanced functionality
Tissue and Hygiene in the Netherlands - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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