PROSPECTS AND OPPORTUNITIES
Enhanced products justify price increases
Retail tissue will continue to be driven by baseline demand over the forecast period, with premiumisation trends also supporting value sales as consumers’ spending power increases. As consumers become more affluent and health-conscious, demand will shift toward higher-quality products that offer added functionality—such as ultra-soft, hypoallergenic facial tissues, and multi-ply, dermatologically tested toilet tissues.
Private label will also remain popular in a polarised trend
In addition to the premiumisation trend, private label will also remain popular, demonstrating a level of polarisation which is also seen across other categories. Indeed, price sensitivity will continue among budget-conscious consumers, especially when it comes to regularly repurchased essential products.
Compact packaging and multifunctionality will be ongoing trends
Singapore’s high urban density and limited household storage space will influence the design and distribution of tissue products over the forecast period. As more people live in smaller flats or shared spaces, compact packaging and multifunctionality will become key in product formats.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Singapore?
- Which are the leading brands in Retail Tissue in Singapore?
- How are products distributed in Retail Tissue in Singapore?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Singapore - Category analysis
KEY DATA FINDINGS
Consumers seek convenience and functional retail tissue options
Sustainability trends also influence retail tissue
Online shopping continues to grow in significance
Enhanced products justify price increases
Private label will also remain popular in a polarised trend
Compact packaging and multifunctionality will be ongoing trends
Tissue and Hygiene in Singapore - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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