PROSPECTS AND OPPORTUNITIES
Escalating growth potential for facial tissues tied to effects of global warming
Retail tissue in the US is set to maintain slow and stable retail volume and current value growth rates throughout the forecast period. Growth in the largest category, toilet paper, which saw a significant spike in growth during the COVID-19 pandemic, is set to normalise, but it will still see the strongest retail volume growth over the forecast period to 2029.
Omnichannel presence will be key to engage with consumers
As retail e-ecommerce deeply integrates itself as a key channel for all retail tissue categories over the forecast period, it will be crucial for brands to adopt an omnichannel strategy and include all of their brand offerings in both online and offline retail marketplaces. While online marketplaces such as Amazon and Amazon’s Subscribe and Save auto delivery model will be top-of-mind for many consumers, other retailers’ e-commerce platforms will need to strengthen ways of funnelling sales to their webpages, and establish mutually beneficial operational partnerships with marketplace collaborators, including delivery services such as Instacart, Uber, etc.
Sustainability innovation still top of consumers’ minds for value
As the global impact of deforestation becomes increasingly apparent to consumers, more companies are expected to ameliorate the environmental consequences by offering long-term sustainable solutions in retail tissue. This is particularly important in paper towels, in which the focus on reusability and recycled content is growing, given that paper towels are often used for quick, everyday tasks, which can sometimes result in excessive waste.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in USA?
- Which are the leading brands in Retail Tissue in USA?
- How are products distributed in Retail Tissue in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in the US - Category analysis
KEY DATA FINDINGS
Mixed landscape, with an improving volume performance, but softer topline value growth
Private label continues to lead the charge of volume and value performances
Online retail perks expected to lead to shifts in retail tissue channel distribution
Escalating growth potential for facial tissues tied to effects of global warming
Omnichannel presence will be key to engage with consumers
Sustainability innovation still top of consumers’ minds for value
Tissue and Hygiene in the US - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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