Competitive Landscape
Grite and Retailer Brands Reshape Share Leadership through Value Focus
Retail tissue is moderately concentrated.?The leading two companies, Grigeo Grigiskes AS and Maxima LT UAB holding 24% each in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Lithuania?
- Which are the leading brands in Retail Tissue in Lithuania?
- How are products distributed in Retail Tissue in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Lithuania - Category analysis
Key Data Insights
Maxima and Rimi Trigger Price War, Driving Down Value Sales
Maxima and Rimi Trigger Price War, Driving Down Value Sales
Grite and Private Label Intensify Rivalry as Essity Ab Loses Ground
Bulk Promotions Drive Shift to Larger Pack Formats
Grite and Retailer Brands Reshape Share Leadership through Value Focus
Bulk Promotions to Maintain Channel Dominance
Barbora’S E-Commerce Surge Captures Demand outside Promo Periods
Maxima’S Omnichannel Approach Shapes Future Channel Trends
Tissue and Hygiene in Lithuania - Industry Overview
Maxima Drives Affordable Bulk Buying through Frequent Deep Discounts
Key Data Insights
Maxima Drives Affordable Bulk Buying through Frequent Deep Discounts
Private Label Premiumises Nappies as Shoppers Prioritise Value
Private Label Expands into Premium Lines as Shoppers Embrace Quality at a Lower Price
Grite and Private Label Shape Future Tissue Sales as Brand Loyalty Fades
Maxima Lt?Uab and Grigeo Grigeo Grigiskes Ab Drive Gains as Private Label Reshapes Competitive Dynamics
Maxima Leverages Deep Promotions to Reinforce Supermarket Dominance
Retail E-Commerce Accelerates as Promotion Cycles Shift Shopper Behaviour
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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