Competitive Landscape
Flora Leverages Awards and Media to Expand Brand Loyalty
Retail tissue in Ghana remains moderately concentrated, with the leading five manufacturers together accounting for a significant proportion of retail value in 2025. Everpack Ghana Ltd maintains the highest share at 23%, followed by Fon Ltd at 15%, Ghana Rubber Products Ltd at 14%, Delta Paper Mills Ltd at 6%, and Sanita Consumer Products LLC at 5%.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Ghana with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Ghana, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Ghana report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Ghana?
- Which are the leading brands in Retail Tissue in Ghana?
- How are products distributed in Retail Tissue in Ghana?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Ghana - Category analysis
Key Data Insights
Everpack and Shine Brands Increase Affordability and Accessibility for Households
Everpack and Shine Brands Increase Affordability and Accessibility for Households
Everpack Responds to Demand for Value and Convenience with Mini Packs and Large Facial Tissues
Urban Shoppers Shift Towards Portable and Bulk Tissue Formats
Toilet Paper Dominates as Facial Tissues Drive Growth Momentum
Sustainability and Digital Engagement Reshape Tissue Brand Strategies
Flora Leverages Awards and Media to Expand Brand Loyalty
Small Local Grocers Drive Tissue Accessibility with Flexible Pricing
Online Platforms Attract Urban Shoppers with Convenience and Variety
Tissue and Hygiene in Ghana - Industry Overview
Everpack Expands Value-Driven Tissue Choices to Address Affordability Pressures
Key Data Insights
Everpack Expands Value-Driven Tissue Choices to Address Affordability Pressures
Texstyles Ghana Drives Sustainable Menstrual Solutions with Reusable Pad Innovation
Digital Platforms Accelerate Access to Premium Nappies and Wipes for Urban Families
Local Sourcing and Sustainability Trends Set to Drive Future Growth of Tissue and Hygiene
Sustainable and Eco-Friendly Innovation Expected to Boost Future Growth in Menstrual Care
Social Enterprises and Digital Platforms Anticipated to Reshape Consumer Preferences and Access
Sunda Ghana Investment LTD maintains lead through scale and established distribution networks
Flora Kids and Safare Challenge Incumbents with Local Innovation
Small Local Grocers Retain Shoppers as Modern Outlets Expand
Online Retailers Target Premium Shoppers but Scale Remains Limited
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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