PROSPECTS AND OPPORTUNITIES
Paper towels will continue to drive growth due to innovation and premiumisation
Retail tissue in Mexico is expected to maintain retail volume and current value growth throughout the forecast period, although performances will vary across categories. The largest category, toilet paper, is anticipated to continue to see relevant growth, driven by the pursuit of softer fabrics and products that are perceived as premium.
Opportunities in expanding online sales strategies
Players have the opportunity to expand their online sales strategies and reach a broader audience with flexible business models, such as subscriptions and scheduled deliveries. Companies that strengthen their online presence through digital marketing strategies, improvements in the user experience, and optimisation of delivery logistics, will be able to capitalise on the opportunity of retail e-commerce and improve their shares.
Innovation in products, packaging and distribution expected
Innovation is expected to be a key driver of growth in retail tissue over the forecast period, particularly as premiumisation continues to shape consumer preferences. Manufacturers will have to focus on developing high-quality products with enhanced features, such as improved softness, greater absorbency, and sustainable materials.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Mexico?
- Which are the leading brands in Retail Tissue in Mexico?
- How are products distributed in Retail Tissue in Mexico?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Mexico - Category analysis
KEY DATA FINDINGS
Toilet paper and paper towels drive growth as premiumisation is seen
Kimberly-Clark dominates, but stronger rises seen from smaller players
Grocery retailers continue to dominate
Paper towels will continue to drive growth due to innovation and premiumisation
Opportunities in expanding online sales strategies
Innovation in products, packaging and distribution expected
Tissue and Hygiene in Mexico - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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