PROSPECTS AND OPPORTUNITIES
Retail value is set to recover as sustainability and innovation boost sales
Value sales in retail tissue are expected to increase during the forecast period, while volume sales are likely to remain stable. Toilet paper, the largest and most essential category, is expected to maintain steady volumes, as it remains difficult for consumers to substitute.
The rising influence of discounters is expected to shape retail tissue
Distribution in retail tissue in Belgium is expected to remain largely consistent over the forecast period. Supermarkets will continue to dominate as the primary channel for tissue products, maintaining its broad reach and extensive product selection.
Innovation is set to focus on sustainability and new products formats to drive value growth
Innovation is expected to remain a key driver of growth, with a significant emphasis on sustainability, convenience, and value.Over the forecast period, consumers can expect more environmentally friendly goods, including tissue products made from 100% recycled paper or biodegradable materials.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Belgium?
- Which are the leading brands in Retail Tissue in Belgium?
- How are products distributed in Retail Tissue in Belgium?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Belgium - Category analysis
KEY DATA FINDINGS
Retail volume benefits from price promotions, which lead value sales to decline
Sofidel retains its leadership despite losing share to affordable private label goods
Discounters gain ground by appealing to cost-conscious consumers
Retail value is set to recover as sustainability and innovation boost sales
The rising influence of discounters is expected to shape retail tissue
Innovation is set to focus on sustainability and new products formats to drive value growth
Tissue and Hygiene in Belgium - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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