Competitive Landscape
Cosynel and Scottex Drive Innovation as Private Label Dominates
Retail tissue in Belgium in 2025 is moderately concentrated, with the combined value share of the top five companies—Sofidel Benelux, Etn Franz Colruyt, Delhaize 'Le Lion', Carrefour Belgium, and Aldi—totalling 62%. Etn Franz Colruyt holds the highest individual share at 14%, followed closely by Sofidel Benelux at 14%.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Belgium?
- Which are the leading brands in Retail Tissue in Belgium?
- How are products distributed in Retail Tissue in Belgium?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Belgium - Category analysis
Key Data Insights
Scotex and Nalys Drive Sales by Focusing on Promotions
Scotex and Nalys Drive Sales by Focusing on Promotions
Toilet Paper Maintains Lead as Brands Focus on Value and Softness
Ecopop Set to Leverage Digital Convenience to Reach Value-Focused Shoppers
Aggressive Discounting Expected to Reshape Competition as E-Commerce Gains Traction
Cosynel and Scottex Drive Innovation as Private Label Dominates
Discounters and Mass Retail Drive Value as Convenience Lags
Ecopop Disrupts with Subscription Distribution
Online Platforms Gain Ground as Subscription Schemes Attract Shoppers
Tissue and Hygiene in Belgium - Industry Overview
Colruyt’S Expanded Private Label Wipes Prompt Branded Discounting
Key Data Insights
Colruyt’S Expanded Private Label Wipes Prompt Branded Discounting
Moi Et Marie’S Period Underwear Expands Convenience-Driven Innovation
Sanytol’S Biodegradable Wipes Win Hospital Tenders Amid Stricter Rules
Male-Focused Innovation and E-Commerce Set to Reshape Incontinence Sales
Reusable Nappies and Subscription Models Set to Erode Disposable Diaper Volume
Subscription Services and Digital Brands Projected to Bypass Shelf Constraints
Pampers and Private Label Outpace Rivals with Targeted Innovation and Promotion
Moi Et Marie and O.B. Disrupt Tradition with Period Underwear and Clean-Wellness Launches
Supermarkets Defend Leadership as Discounters and E-Commerce Accelerate Share Gains
Health Specialists and Subscription Models Reshape Access to Hygiene Products
Online Platforms Drive Growth in Discreet and Premium Hygiene Purchases
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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