Competitive Landscape
Packages Ltd Sustains Dominance as Value Brands Gain Ground
Retail tissue in Pakistan is highly concentrated, with Packages Ltd commanding a dominant share of 53% in 2025, far ahead of the rest of the players— International Marketing Co holds 7%, while Hayat Kimya Sanayi AS and Bikiya Industries (Pvt) Ltd hold 6% and 5% respectively. The cumulative share of the top four companies is 70%, illustrating a market where leadership is entrenched and smaller players have limited influence.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Pakistan?
- Which are the leading brands in Retail Tissue in Pakistan?
- How are products distributed in Retail Tissue in Pakistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Pakistan - Category analysis
Key Data Insights
Growth Accelerates through Targeting Value and Premium-Seeking Consumers
Growth Accelerates through Targeting Value and Premium-Seeking Consumers
Toilet Paper Remains the Largest Category, as Premiumisation and Value Packs Boost Usage
E-Commerce Leads Launches to Capture Urban Consumers
Urbanisation and Space-Saving Alternatives Offer Prime Opportunities for Brands
E-Commerce and Quick-Commerce to Shift Consumer Purchasing Behaviour
Private Label Ranges Grow as Consumers Continue to Be Driven by Value
Packages Ltd Sustains Dominance as Value Brands Gain Ground
Supermarkets Capture Urban Demand as Small Grocers Lose Ground
Tissue and Hygiene in Pakistan - Industry Overview
Brands and Private Label Target Cost-Conscious Shoppers with Budget Tissue Ranges
Key Data Insights
Brands and Private Label Target Cost-Conscious Shoppers with Budget Tissue Ranges
Premiumisation Trend Drives Value Sales
Rose Petal Drives Online Sales with Bulk Bundles and Digital Campaigns
Brands to Sharpen Price Strategies Midst Polarisation between Economy and Premium Options
Health and Hygiene Awareness Increases with Ongoing Consumer Education
Online Retailers Expand Reach as E-Commerce Drives Bulk Purchasing
Packages Ltd and Procter & Gamble Maintain Steady Lead
Small Local Grocers Lose Share as Supermarkets Attract Urban Families
Quick-Commerce Platforms and Online Deals Accelerate E-Commerce Growth
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
-
- Napkins
- Tablecloths
-
- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!