PROSPECTS AND OPPORTUNITIES
Positive outlook amid strong social, economic and distribution trends
Over the forecast period, retail tissue is projected to see double-digit retail volume and value (constant 2024 prices) CAGRs, driven by urbanisation, higher disposable incomes, increased hygiene, product awareness and improved distribution. Toilet paper is expected to remain the most popular category and to see the highest retail value CAGR, underpinned by its essential nature and the development of western-style toilets in local homes.
Strong company activity is anticipated
Retail tissue in Pakistan is expected to be supported by an increase in manufacturing capacity for these products. Major companies like Packages are expanding their production and enhancing their presence in international markets to stimulate growth Meanwhile, pressure on consumer buying power is likely to see a noticeable shift towards more affordable and recycled tissue brands, such as Packages’s Tulip, which caters to budget-conscious buyers.
Local brands to continue to enjoy consumer loyalty
Local manufacturers like Packages are expected to remain in control of retail tissue in Pakistan. International brands have a small presence, with only a few importers competing.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Pakistan?
- Which are the leading brands in Retail Tissue in Pakistan?
- How are products distributed in Retail Tissue in Pakistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Pakistan - Category analysis
KEY DATA FINDINGS
Urbanisation increases awareness, access and sales
Rose Petal maintains leadership through quality and trust
Price promotions and e-commerce add dynamism to channel competition
Positive outlook amid strong social, economic and distribution trends
Strong company activity is anticipated
Local brands to continue to enjoy consumer loyalty
Tissue and Hygiene in Pakistan - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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