PROSPECTS AND OPPORTUNITIES
Competition will continue around prices
Retail tissue sales are expected to see positive value growth over the forecast period, despite lingering economic uncertainty. Consumer spending is likely to remain cautious, with affordability continuing to be a key purchasing factor.
Small local grocers to continue underperforming
The structure of retail distribution is not expected to change significantly over the forecast period. Discounters will continue to strengthen its dominance by offering a broader selection of affordable yet high-quality tissue products.
Differentiation to avoid commoditisation
One of the biggest challenges for tissue manufacturers in the coming years will be product differentiation. Retail tissue is a category that is prone to commoditisation, with innovations quickly replicated by competitors.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Colombia?
- Which are the leading brands in Retail Tissue in Colombia?
- How are products distributed in Retail Tissue in Colombia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Colombia - Category analysis
KEY DATA FINDINGS
Budget constraints pull down value sales
Private label dominates retail tissue
Strong competition between discounters and hypermarkets
Competition will continue around prices
Small local grocers to continue underperforming
Differentiation to avoid commoditisation
Tissue and Hygiene in Colombia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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