PROSPECTS AND OPPORTUNITIES
Retail tissue prices expected to decline further in 2025
Retail pricing at the end of the review period was affected by both inflation and fluctuations in raw material costs. While the cost of paper pulp remained high in the first quarter of 2024, it began to decline from mid-2024 onwards.
Limited volume growth due to demographic trends
Retail tissue sales are expected to face volume growth constraints over the forecast period. One key challenge is the slow growth in the number of households.
E-commerce to continue expanding, but innovation in tissue remains limited
E-commerce tissue sales are expected to grow steadily, driven by convenience and retailer investments in digital platforms. While subscription-based models for automated tissue deliveries have not been introduced in Greece, retailers are improving their e-commerce offerings, including faster delivery services and exclusive online promotions.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Greece?
- Which are the leading brands in Retail Tissue in Greece?
- How are products distributed in Retail Tissue in Greece?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Greece - Category analysis
KEY DATA FINDINGS
Price declines impact value sales across all tissue categories
Private label continues to dominate despite price drops in branded products
Supermarkets and hypermarkets dominate, but consumers increasingly shop across multiple channels
Retail tissue prices expected to decline further in 2025
Limited volume growth due to demographic trends
E-commerce to continue expanding, but innovation in tissue remains limited
Tissue and Hygiene in Greece - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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