Competitive Landscape
Lidl Hellas Expands Shelf Space and Quality to Outpace Branded Rivals
Retail tissue in Greece in 2025 remains fragmented, with concentration unchanged over the past five years. The largest company, Lidl Hellas & Co EE, holds a 22% share by retail value, with the next largest, Sklavenitis J&S SA, at 12%.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Greece?
- Which are the leading brands in Retail Tissue in Greece?
- How are products distributed in Retail Tissue in Greece?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Greece - Category analysis
Key Data Insights
Affordability Remains Key Trend as Price Sensitivity Continues
Affordability Remains Key Trend as Price Sensitivity Continues
Brands Shift to Eco-Friendly and Premium Options to Meet Sustainability and Innovation Expectations
Discounters and Variety Stores to Attract Price-Focused Households Amid Shifting Demand
Toilet Paper to Sustain Value Lead as Paper Towels Show Strongest Gains
Private Label Gains to Accelerate as Brand Loyalty Erodes
Lidl Hellas Expands Shelf Space and Quality to Outpace Branded Rivals
Supermarkets Leverage Wide Assortment and Promotions to Maintain Lead
Lidl Capitalises on Private Label Expansion to Outpace Rivals
Online Convenience Drives Growth as E-Commerce Accelerates
Tissue and Hygiene in Greece - Industry Overview
Retailers Expand Premium Private Label to Capture Value Amid Consumer Price Sensitivity
Key Data Insights
Retailers Expand Premium Private Label to Capture Value Amid Consumer Price Sensitivity
Adult Incontinence Outpaces Other Categories as Ageing Accelerates Portfolio Shifts
Mega Disposables and Procter &?Gamble?Introduce Water-Based Wipes to Meet Demand for Skin-Friendly, Sustainable Solutions
Manufacturers to Increase Bulk Packs and Smaller Sizes to Address Value and Affordability
Eco Claims and Pack Innovation Face Affordability Challenge as Value for Money Dominates Shopper Priorities
Mega Disposables Leverages Brand Loyalty as Fragmentation Intensifies
Supermarkets Leverage Outlet Reach and Promotions to Maintain Lead
Discounters and E-Commerce Accelerate as Shoppers Prioritise Convenience and Price
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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