PROSPECTS AND OPPORTUNITIES
Demand for premium products set to grow despite demographic decline
Retail tissue in Japan has reached a mature stage, and with long-term population decline likely to be unavoidable, retail volume sales are expected to continue to fall. According to Euromonitor’s Consumers data, Japan’s total population is projected to decrease by 3% from 2024 to 2029, with an estimated decline of 6% over the next decade.
Oji Holdings shifts focus to biochemical innovations
Oji Holdings has announced its plan to commercialise a new environmentally-friendly material called biomass resist, which is essential for the formation of fine circuits in semiconductors. Unlike conventional products, this innovative material does not contain PFAS, and is aiming for launch in 2028.
Educational initiatives to build brand loyalty
As the domestic market faces a long-term decline in demand for retail tissue products due to the decreasing birth rate and the shrinking population, Oji Nepia has taken proactive steps to enhance brand recognition and secure its future customer base through educational initiatives. These awareness programmes not only assist consumers in understanding the appropriate use of products and fostering healthy lifestyle habits, but also contribute to building a loyal customer foundation and increasing brand visibility.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Japan?
- Which are the leading brands in Retail Tissue in Japan?
- How are products distributed in Retail Tissue in Japan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Japan - Category analysis
KEY DATA FINDINGS
Adapting to inflation with a focus on quality and innovation
Daio Paper to automate trucks to combat workforce shortages
Oji Nepia celebrates 20 years of Hana Celeb with an interactive experience
Demand for premium products set to grow despite demographic decline
Oji Holdings shifts focus to biochemical innovations
Educational initiatives to build brand loyalty
Tissue and Hygiene in Japan - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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