Competitive Landscape
Bashundhara's Lead Narrows as Fresh Gains Favour through Retailer Incentives
Retail tissue in Bangladesh is highly concentrated, with Bashundhara Paper Mills Ltd, Meghna Group (Fresh), and Kallol Group of Cos (Fay) together accounting for 85% of value sales in 2025. Over the period from 2020 to 2025, the category became marginally less concentrated, as the combined share fell from 87%, with Bashundhara’s share decreasing from 72% to 62%, while Meghna Group expanded its share from 10% to 20%.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Bangladesh with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Bangladesh, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Bangladesh report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Bangladesh?
- Which are the leading brands in Retail Tissue in Bangladesh?
- How are products distributed in Retail Tissue in Bangladesh?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Bangladesh - Category analysis
Key Data Insights
Price-Conscious Households Shift to Small Packs to Maintain Hygiene
Price-Conscious Households Shift to Small Packs to Maintain Hygiene
Toilet Paper and Facial Tissues Drive Essential Spending Choices
Bashundhara Set to Face Mounting Pressure as Fresh Wins Consumer Trust
Toilet Paper to Outpace Facial Tissues as Affordability Drives Adoption
Investors Likely to Hold Back as Election Uncertainty Delays Product Innovation
Bashundhara's Lead Narrows as Fresh Gains Favour through Retailer Incentives
Small Local Grocers Maintains Dominance as Shoppers Seek Price and Convenience
Low Online Demand Limits Impact of Retail E-Commerce on Tissue Sales
Tissue and Hygiene in Bangladesh - Industry Overview
Vat Exemption Boosts Affordable Innovation
Key Data Insights
Vat Exemption Boosts Affordable Innovation
Clean Wellness Drives New Launches and Growth for Menstrual Care
Kinder Captures Demand for High-Absorbency, Affordable Nappies
Meghna and Aci Automate Vending to Drive On-The-Go Hygiene Access
Budget Shoppers to Accelerate Sales of Disposable Products as Awareness Grows
Nappies/Diapers/Pants to See Growth as Move to Disposable Drives Gains
Retail Adult Incontinence Set to Outpace All Other Categories as Demand for Hygiene Diversifies
Square Toiletries Capitalises on Rising Brand Loyalty as Bashundhara Cedes Share
Drugstores and Small Local Grocers Anchor Purchasing with Price Advantage and Access
Vending Machine Installations Reshape Access for Students and Workers
Online Channels Struggle as Consumers Demand Immediacy and Value
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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