PROSPECTS AND OPPORTUNITIES
Steady demand for facial tissues to drive overall category growth
Retail tissue in the United Arab Emirates is predicted to record a stronger performance over the forecast period compared to the review period, in both volume and value sales terms, although some price-sensitivity is likely to remain heading into 2025, favouring private label options. Facial tissues, including boxed facial tissues, is expected to maintain steady demand as the largest category overall.
Omnichannel strategies on the rise among retailers
While many consumers will continue to favour shopping for their retail tissue needs from supermarkets and hypermarkets over the forecast period, with these channels benefiting from their wide product offerings and regular promotions, retail e-commerce is expected to continue to record rapid growth amid further share gain. It will be driven by the convenience of home delivery, competitive pricing, and increased digital adoption.
Innovation to focus on functionality and sustainability
Innovation in retail tissue over the forecast period is expected to focus on addressing consumer demand for convenience, sustainability, and enhanced functionality. Brands are anticipated to introduce products with improved features, such as stronger and more absorbent materials for paper towels and tissues, catering for multifunctional household and personal care needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in United Arab Emirates?
- Which are the leading brands in Retail Tissue in United Arab Emirates?
- How are products distributed in Retail Tissue in United Arab Emirates?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Low unit price growth supports stronger volume performance in 2024
Olayan Kimberly-Clark Arabia Co retains lead but private label makes gains
Dominant hypermarkets loses notable share to retail e-commerce
Steady demand for facial tissues to drive overall category growth
Omnichannel strategies on the rise among retailers
Innovation to focus on functionality and sustainability
Tissue and Hygiene in the United Arab Emirates - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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