Competitive Landscape
Private Label Narrows the Gap with Frequent Promotions and a Focus on Value
Retail tissue in 2025 was moderately concentrated, with the leading company, Olayan Kimberly-Clark Arabia Co, holding a 24% share by value, followed by Fine Hygienic Paper FZE at 17%. While these two companies together account for just over 40% of retail value, the landscape has become less concentrated over the past five years.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in United Arab Emirates?
- Which are the leading brands in Retail Tissue in United Arab Emirates?
- How are products distributed in Retail Tissue in United Arab Emirates?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in the United Arab Emirates - Category analysis
Key Data Insights
Affordability and Premiumisation Trends Support Polarising Retail Tissue Market
Affordability and Premiumisation Trends Support Polarising Retail Tissue Market
Population and Consumer Expenditure Growth Set to Drive Retail Tissue Sales
Private Label Expected to Benefit From Hypermarkets Remaining Favoured Channel
Private Label Narrows the Gap with Frequent Promotions and a Focus on Value
Hypermarkets, Supermarkets, and Private Label Sales Benefit From Routine Grocery Trips
Tissue and Hygiene in the United Arab Emirates - Industry Overview
Retail Tissue Leads as Price Sensitivity Persists
Key Data Insights
Retail Tissue Leads as Price Sensitivity Persists
Private Label Drives Affordability and Convenience for Households
Premiumisation Sees High-Income Consumers Prioritise Comfort
E-Commerce and Bulk Buying Reshape Replenishment and Value Strategies
Online Subscriptions and Pack Mix Optimisation Set to Drive Value Gains
Legacy Brands Defend Leadership as Private Label Narrows the Gap
Carrefour, Lulu and Union Coop Leverage Variety and Promotions to Sustain Leadership
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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