PROSPECTS AND OPPORTUNITIES
Modest growth, with steady demand for essential toilet paper
Retail tissue is expected to experience modest growth over the next five years. Whilst demand for essential products like toilet paper will remain steady, other categories may not see as much growth.
In-store shopping will remain popular, allowing price comparisons and immediate purchases
Over the forecast period, the distribution of retail tissue will continue to be led by supermarkets and hypermarkets; however, e-commerce and discounters are expected to become more popular. Hypermarkets will benefit from bulk-buying trends and competitive pricing, whilst discounters will attract cost-conscious shoppers with their private label options.
Innovation to focus on eco-friendly options and improved functionality
Manufacturers of retail tissue will continue to introduce more eco-friendly options and products with improved functionality, especially in toilet paper. Consumers can expect softer, stronger, and more absorbent multi-ply options for enhanced comfort.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Estonia?
- Which are the leading brands in Retail Tissue in Estonia?
- How are products distributed in Retail Tissue in Estonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Estonia - Category analysis
KEY DATA FINDINGS
Price increases boost value sales in 2024
Essity AB maintains its lead with a strong brand portfolio and wide distribution network
Fast growth of discounters with the expansion of Lidl
Modest growth, with steady demand for essential toilet paper
In-store shopping will remain popular, allowing price comparisons and immediate purchases
Innovation to focus on eco-friendly options and improved functionality
Tissue and Hygiene in Estonia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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