PROSPECTS AND OPPORTUNITIES
The impact of Bracell’s growth on Brazilian consumers
Retail tissue in Brazil is expected to maintain solid growth in volume terms, and also in value terms at constant 2024 prices in the forecast period. Growth is anticipated across all categories, although the largest, toilet paper, is set to continue to see the strongest increase.
Integrating technology to improve channel diversification and distribution
The consolidation of major players in retail tissue in Brazil is set to significantly impact traditional retail channels and drive the evolution of digital sales. As companies such as Bracell and Suzano expand their market presence, the distribution landscape of retail tissue is expected to undergo substantial changes.
Developments anticipated to follow the premiumisation and sustainability trends
Retail tissue in Brazil is poised for significant developments, driven by the trends of premiumisation and sustainability. Two notable examples illustrate these trends: the launch of Grupo Arpel's new premium brand, Aurora, and the sustainable packaging initiatives led by Plastiweber in partnership with major tissue brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Brazil?
- Which are the leading brands in Retail Tissue in Brazil?
- How are products distributed in Retail Tissue in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Brazil - Category analysis
KEY DATA FINDINGS
Retail tissue navigates challenges and opportunities
New entries and big acquisitions set the tone for a competitive landscape
New partnerships to boost digitalisation
The impact of Bracell’s growth on Brazilian consumers
Integrating technology to improve channel diversification and distribution
Developments anticipated to follow the premiumisation and sustainability trends
Tissue and Hygiene in Brazil - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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