Competitive Landscape
Aldi and Lidl Sustain Leading Places as Private Label Remains Popular
Retail tissue in Germany is increasingly concentrated, with Aldi Group leading with 19% value share, followed by Lidl Stiftung & Co KG with 18% and Essity AB with 11%. Over the review period, the concentration of the industry has marginally increased, with the top two players both recording steady gains in share.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Germany?
- Which are the leading brands in Retail Tissue in Germany?
- How are products distributed in Retail Tissue in Germany?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Germany - Category analysis
Key Data Insights
Value-Focussed Offerings Expand as Affordability Drives Growth
Value-Focussed Offerings Expand as Affordability Drives Growth
Retail Tissue Adapts to Consumer-Led Sustainability Demands
Sustainability-Led Innovation to Continue Driving Growth
Wellness to Fuel Next Wave of Retail Tissue Growth
Digitalisation and Smart Technology to Play a Role in Retail Tissue Innovation
Aldi and Lidl Sustain Leading Places as Private Label Remains Popular
Grocery Retailers and Discounters Capture Value-Driven Shoppers
Tissue and Hygiene in Germany - Industry Overview
Affordability Fuelled Growth Amid Cautious Spending Habits
Key Data Insights
Affordability Fuelled Growth Amid Cautious Spending Habits
Premium and Wellness Innovation Boosts Growth in Wipes and Wellness Formats
Tena’S Sustainability Initiatives Strengthen Consumer Trust and Loyalty
Affordability and Value-For-Money to Continue to Take Priority
Eco-Efficient Innovation and Sustainability to Be a Competitive Advantage
Smart Hygiene Solutions and Digitalisation to Reshape Product Strategies
Aldi Group and Procter & Gamble Reinforce Leadership as Private Label Gains Ground
Discounters Extend Lead as Consumers Favour Lower Prices
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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