PROSPECTS AND OPPORTUNITIES
Positive outlook with potential for adding value through specific features
The outlook for retail tissue in Germany is positive, with both volume and value sales set to continue growing over the forecast period. Despite economic uncertainty at the end of the review period, recovery is expected in the coming years to ensure solid demand and potentially higher value growth, particularly as new products enter the market.
E-commerce can adapt to consumers’ busy lifestyles
There is still potential for stronger development of retail e-commerce as a distribution channel for retail tissue over the forecast period. E-commerce can adapt to consumers’ lifestyles with the implementation of new safety features for digital payments and more flexible delivery options, the inclusion of eco-friendly logistics solutions without an added cost and flexible options, such as click-and-collect and automatic replenishments.
Eco-conscious consumers look to reduce retail tissue usage
The option for tissue alternatives has been growing in Germany and is expected to gain further momentum over the forecast period. For instance, the option for hand dryers (reducing the need for paper towels) and toilet-integrated bidets (reducing the usage of toilet paper) is expected to become more affordable and available in mainstream channels for home consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Germany?
- Which are the leading brands in Retail Tissue in Germany?
- How are products distributed in Retail Tissue in Germany?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Germany - Category analysis
KEY DATA FINDINGS
Solid demand for retail tissue as consumers maintain regular habits post-pandemic
Private label retains dominance but branded players offer solid competition
Discounters remains leading distribution channel due to popularity of German chains
Positive outlook with potential for adding value through specific features
E-commerce can adapt to consumers’ busy lifestyles
Eco-conscious consumers look to reduce retail tissue usage
Tissue and Hygiene in Germany - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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