PROSPECTS AND OPPORTUNITIES
Retail tissue expected to record further growth over forecast as essential item
Demand for retail tissue is expected to continue growing strongly over the forecast period due to its mostly essential nature, particularly toilet paper. Rising awareness of hygiene and cleanliness will help support the perception of retail tissue as an essential product.
Omnichannel distribution strategy will become increasingly important
Although South Africa’s economy has begun to show signs of recovery, a large portion of consumers still have limited affordability. Poverty levels and unemployment are challenges that remain prevalent.
Sustainable and biodegradable products to gain greater popularity
Sustainability trends are expected to continue into the forecast period, with retail tissue players making significant efforts to align with eco-friendly practices. These include using 100% recyclable materials and sourcing sustainable fibre for tissue manufacturing.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in South Africa?
- Which are the leading brands in Retail Tissue in South Africa?
- How are products distributed in Retail Tissue in South Africa?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in South Africa - Category analysis
KEY DATA FINDINGS
Solid demand for retail tissue as promotions and loyalty programmes drive growth
Kimberly-Clark and Twinsaver continue to lead retail tissue
Supermarkets leads distribution as competition among large retailers drives growth
Retail tissue expected to record further growth over forecast as essential item
Omnichannel distribution strategy will become increasingly important
Sustainable and biodegradable products to gain greater popularity
Tissue and Hygiene in South Africa - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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