PROSPECTS AND OPPORTUNITIES
Increase in disposable income and ongoing hygiene concerns will assure sustained growth for retail tissue
Retail tissue in the Philippines is expected to see further expansion in both volume and current value terms during the forecast period. Growth will be fuelled by improved economic conditions, which will lead to a rebound in consumer spending.
Affordability will increasingly inform purchasing decisions
Price will likely remain the most critical factor for Filipino consumers over the forecast period despite a rebound in consumer spending driven by improved economic conditions. This emphasis on affordability will be further influenced by the increasing presence of Japanese and Chinese brands on e-commerce platforms that often offer competitive pricing.
Reinforced hygiene habits will lead to increased consumption in the years ahead
During the COVID-19 pandemic, rapid changes in hygiene behaviour increased handwashing. Post-pandemic, lifestyles are evolving to become more hygiene-focused, and Filipinos are expected to keep retail tissue products readily available both on hand and at home for cleaning purposes.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Philippines?
- Which are the leading brands in Retail Tissue in Philippines?
- How are products distributed in Retail Tissue in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in the Philippines - Category analysis
KEY DATA FINDINGS
Toilet paper remains dominant through multifunctionality
Convenient options for on-the-go consumers boost growth in retail tissues in 2024
SCPA maintains its hold across multiple categories
Increase in disposable income and ongoing hygiene concerns will assure sustained growth for retail tissue
Affordability will increasingly inform purchasing decisions
Reinforced hygiene habits will lead to increased consumption in the years ahead
Tissue and Hygiene in the Philippines - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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