PROSPECTS AND OPPORTUNITIES
Demand expected to focus on household essentials and affordability
Retail tissue is projected to see a further decline in retail volume terms over the forecast period alongside a small decline in value terms (at constant 2024 prices). Nonetheless, demand is expected to remain relatively stable compared to the final few years of the review period, although consumer preferences are likely to continue shifting to cheaper and more basic products.
Grocery retailers will remain the focus of distribution
No substantial changes are expected in the distribution of retail tissue products over the forecast period. Grocery retailers will continue to dominate although their investments in e-commerce should see more consumers shifting towards buying retail tissue products online.
Cost effectiveness will be key
Key innovations in retail tissue in Ukraine are likely to remain connected to cost efficiency. As consumers are becoming increasingly price sensitive, producers will likely be forced to innovate to offer the lowest price points while still ensuring that their products remain usable and attractive to consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Ukraine?
- Which are the leading brands in Retail Tissue in Ukraine?
- How are products distributed in Retail Tissue in Ukraine?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Ukraine - Category analysis
KEY DATA FINDINGS
Value growth driven by price increases
Basic inexpensive products on the rise
Grocery retailers remain the key distribution channel
Demand expected to focus on household essentials and affordability
Grocery retailers will remain the focus of distribution
Cost effectiveness will be key
Tissue and Hygiene in Ukraine - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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