Competitive Landscape
Kleenex Sustains Lead as Value Brands Gain Ground
Retail tissue in Kuwait remains moderately concentrated, with the top three manufacturers, Kimberly-Clark Corp, Fine Hygienic Paper Co Ltd, and Indevco Group, holding a combined retail value share of 52% in 2025. Over the period from 2020 to 2025, the category became marginally less concentrated, as evidenced by a gradual decline in the share of the leading player, Kimberly-Clark Corp, from 23% in 2020 to 21% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Kuwait with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Kuwait, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Kuwait report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Kuwait?
- Which are the leading brands in Retail Tissue in Kuwait?
- How are products distributed in Retail Tissue in Kuwait?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Kuwait - Category analysis
Key Data Insights
City Hypermarket Expands Value-Focused Packs as Price Sensitivity Rises
City Hypermarket Expands Value-Focused Packs as Price Sensitivity Rises
Boxed Facial Tissues Outperform as Households Prioritise Comfort and Status
Kleenex and City Hypermarket Shape Affordability and Premiumisation Strategies
Consumer Cooperatives Drive Value and Premium Splits as Population Diversifies
Brand Innovation and Channel Partnerships Reshape Profit and Loyalty Dynamics
Kleenex Sustains Lead as Value Brands Gain Ground
Hypermarkets and Co-Ops Drive Value with Multipack Focus
E-Commerce Apps Lift Bulky Pack Sales but Remain Niche
The Sultan Center and Lulu Merge Digital and Physical for Rapid Delivery
Tissue and Hygiene in Kuwait - Industry Overview
Procter & Gamble Leverages Premium Innovation to Capture Value Growth
Key Data Insights
Procter & Gamble Leverages Premium Innovation to Capture Value Growth
Pampers and Always Drive Premiumisation as Wipes Respond to Wellness Demand
Irish Breeze Uc Meets Rising Wellness Expectations with Pure Water Wipes
Union of Consumer Co-Operatives Steers Bulk Purchasing Behaviour
Value Packs and Premium Innovations Shape Shopper Decisions
Brands Focus on Clarity as Consumer Preferences Polarise
Procter & Gamble Leverages Trust and Local Adaptation to Sustain Lead
Co-Ops and Hypermarkets Drive Bulk Buying through Price and Reach
Fast-Commerce Platforms and E-Commerce Apps Reshape Replenishment Patterns
Fast-Commerce Apps Capture Urgency and Premium Discovery in Hygiene
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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