Retail tissue in South Korea is expected to maintain solid but slowing volume and current value growth rates over the course of the forecast period, with lower CAGRs than seen over the review period. In particular, sales of pocket handkerchiefs have never really taken off in South Korea, and they are not seeing any signs of being commonly used in the country; therefore, sales this category are set to see minimal current value growth and a marginal volume decline in the forecast period – the worst performance within retail tissue.
Retail tissue is expected to become increasingly polarised in the forecast period, with many consumers preferring premium products, but others opting for cost-effective private label products. As tissue products are essential items, some consumers prioritise quality, while others focus on affordability.
As consumers are becoming more environmentally aware in South Korea, and as many people are willing to pay for premium products, players in retail tissue have been innovating with environmentally-friendly options that emphasise personalisation. This includes retail tissue products crafted from recycled materials, which offer a sustainable alternative to conventional virgin pulp.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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