PROSPECTS AND OPPORTUNITIES
Slower growth and shifting demand in retail tissue
Retail tissue in South Korea is expected to maintain solid but slowing volume and current value growth rates over the course of the forecast period, with lower CAGRs than seen over the review period. In particular, sales of pocket handkerchiefs have never really taken off in South Korea, and they are not seeing any signs of being commonly used in the country; therefore, sales this category are set to see minimal current value growth and a marginal volume decline in the forecast period – the worst performance within retail tissue.
Private label expected to see further growth, driven by price competitiveness
Retail tissue is expected to become increasingly polarised in the forecast period, with many consumers preferring premium products, but others opting for cost-effective private label products. As tissue products are essential items, some consumers prioritise quality, while others focus on affordability.
A move towards eco-friendly and customisable tissue products
As consumers are becoming more environmentally aware in South Korea, and as many people are willing to pay for premium products, players in retail tissue have been innovating with environmentally-friendly options that emphasise personalisation. This includes retail tissue products crafted from recycled materials, which offer a sustainable alternative to conventional virgin pulp.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in South Korea?
- Which are the leading brands in Retail Tissue in South Korea?
- How are products distributed in Retail Tissue in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in South Korea - Category analysis
KEY DATA FINDINGS
Premium toilet paper contributes to strong growth for retail tissue
Asia Pulp and Paper Group (APP) acquires MSS Holdings
The consumer switch to retail e-commerce continues
Slower growth and shifting demand in retail tissue
Private label expected to see further growth, driven by price competitiveness
A move towards eco-friendly and customisable tissue products
Tissue and Hygiene in South Korea - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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