PROSPECTS AND OPPORTUNITIES
Stable value growth expected over the forecast period
Sales of retail tissue are expected to rise at a steady pace over the forecast period, with growth being driven by strong demand for essential hygiene products and continued investments in domestic manufacturing. Boxed facial tissue and toilet paper are expected to be the most dynamic categories, benefiting from the strategic shift of domestic producers towards facial tissue production and the enduring demand for toilet paper.
Tariffs could threaten US-Canada tissue production and export partnerships
Recent political and economic developments have raised concerns over potential tariffs on imported goods, with the US government considering imposing tariffs as high as 25% on products from Canada, Mexico, and China. Such tariffs could pose significant challenges for Canadian tissue manufacturers that export finished products or source raw materials from the US.
Emphasis on sustainable practices to echo throughout the forecast period
Sustainability will remain a key focus in the Canadian tissue market, with leading manufacturers increasingly prioritising environmentally friendly practices. Kruger, a major player in the industry, has integrated sustainability into its core business strategy, emphasising responsible sourcing and reduced environmental impact.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Canada?
- Which are the leading brands in Retail Tissue in Canada?
- How are products distributed in Retail Tissue in Canada?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Canada - Category analysis
KEY DATA FINDINGS
Normalising economic conditions to signify softer value gains
Facial production gap in Canada benefits domestic players
Brick-and-mortar remains important for the Canadian market
Stable value growth expected over the forecast period
Tariffs could threaten US-Canada tissue production and export partnerships
Emphasis on sustainable practices to echo throughout the forecast period
Tissue and Hygiene in Canada - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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