PROSPECTS AND OPPORTUNITIES
Optimistic outlook for retail tissue over the forecast period
The outlook for retail tissue in Indonesia is promising. This optimism is driven by key factors such as population growth, urbanisation, and rising disposable incomes.
E-commerce will continue its upward trajectory, but Indonesians will still value brick-and-mortar stores
E-commerce is expected to sustain its rapid growth, driven by the attractive prices and discounts offered, particularly during major sales events. Affluent consumers who prefer bulk purchasing to maximise savings find e-commerce to be an ideal solution.
Convenience and natural products will attract interest, but price will be key
Historically, the category has seen limited innovation compared to other tissue and hygiene products. However, manufacturers are now striving to address this by introducing greater premiumisation to appeal to upper-middle to higher-income households and drive value growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Indonesia?
- Which are the leading brands in Retail Tissue in Indonesia?
- How are products distributed in Retail Tissue in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Indonesia - Category analysis
KEY DATA FINDINGS
Moderate growth for retail tissue in Indonesia in 2024
Paseo benefits from raised awareness after partnership with national football team
Supermarkets continues to lead but loses share to e-commerce in 2024
Optimistic outlook for retail tissue over the forecast period
E-commerce will continue its upward trajectory, but Indonesians will still value brick-and-mortar stores
Convenience and natural products will attract interest, but price will be key
Tissue and Hygiene in Indonesia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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