PROSPECTS AND OPPORTUNITIES
The versatility of paper towels will support ongoing growth and sales across the forecast period
Over the forecast period, both retail volume and value sales of retail tissue in Argentina are expected to improve. Notably, in 2025, growth is projected to exceed the average for the period due to a low base for comparison.
Retail e-commerce provides a convenient solution for bulk ordering
Retail e-commerce has a positive outlook for certain product categories, especially toilet paper and paper towels. These items are large and cumbersome, making them difficult for consumers without a car to transport.
Innovation that focus on sustainability will need to remain affordable
The importance of sustainable production, distribution, and consumption methods is steadily increasing in Argentina. In recent years, the number of eco-conscious consumers has grown, and this trend is expected to continue, especially among younger individuals.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Argentina?
- Which are the leading brands in Retail Tissue in Argentina?
- How are products distributed in Retail Tissue in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Argentina - Category analysis
KEY DATA FINDINGS
Value and multifunctionality are key priorities for cost-conscious consumers in 2024
Softys and private label players hold strong positions within retail tissue
Hypermarkets remain the most popular channel despite losing share to small local grocers
The versatility of paper towels will support ongoing growth and sales across the forecast period
Retail e-commerce provides a convenient solution for bulk ordering
Innovation that focus on sustainability will need to remain affordable
Tissue and Hygiene in Argentina - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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