Competitive Landscape
Snow White Strengthens Lead as Local Loyalty Endures
Retail tissue in Myanmar remains highly concentrated, with the leading company, Special Mfg Co Ltd, holding a 51% value share in 2025. The second-largest competitor, Kimberly-Clark, holds a much lower share at 17% in 2025, reflecting a wide gap between the top player and other manufacturers.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Myanmar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Myanmar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Myanmar report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Myanmar?
- Which are the leading brands in Retail Tissue in Myanmar?
- How are products distributed in Retail Tissue in Myanmar?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Myanmar - Category analysis
Key Data Insights
Budget Brands Leverage Affordability Focus to Grow Sales and Capture Volume
Budget Brands Leverage Affordability Focus to Grow Sales and Capture Volume
Toilet Paper Maintains Lead as Facial Tissue Gains on Convenience Trend
Smile and Shwe Drive Innovation and Affordability to Meet Shifting Demand
Convenience Retailers Set to Accelerate Growth as Price Sensitivity Persists
Toilet Paper Set to Retain Lead While Paper Towels Outpace in Growth
Snow White Strengthens Lead as Local Loyalty Endures
Traditional Stores Anchor Tissue Sales as Modern Retail Expands
Physical Shops Hold Ground as Online Tissue Sales Stall
Tissue and Hygiene in Myanmar - Industry Overview
Consumers Shift to Lowest-Cost Products as Inflation Erodes Spending Power
Key Data Insights
Consumers Shift to Lowest-Cost Products as Inflation Erodes Spending Power
Nappies and Diapers Drive Sales as Affordable Brands Expand Reach
Shwe Responds to Hygiene Poverty with Accessible Innovation
Urban Brands Expected to Launch Smaller Packs as Affordability Trumps Innovation
General Trade Leaders Set to Secure Supply as Import Volatility Persists
Mycare Unicharm Leverages Affordability and Market Penetration to Sustain Leadership
Small Local Grocers Extend Reach as Affordability Drives Purchasing
Internet Disruptions Undermine E-Commerce as Consumers Rely on Physical Stores
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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