PROSPECTS AND OPPORTUNITIES
The rise in minimum wage is set to support ongoing growth for retail tissue
Sales of retail tissue are expected to rise in both retail value and volume over the forecast period, driven by the economic recovery and an increase in consumers' disposable income, supported by the rise in the minimum wage and a decrease in the rate of inflation.
Modern grocery channels are expected to improve share, while high-income consumers turn to e-commerce
Small local grocers is expected to continue dominating the retail tissue market over the forecast period, while growth is predicted for supermarkets, hypermarkets, and retail e-commerce, as consumer awareness and the availability of products online increase. Retail e-commerce sales will primarily be driven by high-income earners who seek the convenience of having their products delivered to the comfort of their homes.
Innovations in the premium segment is set to drive growth as incomes improve
Nigeria’s expanding urban population will be a major growth driver for retail tissue over the forecast period. With less time to spare for washing reusable cloth alternatives and with the greater convenience offered by disposable tissue products, these options will become increasingly popular among urban consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Nigeria?
- Which are the leading brands in Retail Tissue in Nigeria?
- How are products distributed in Retail Tissue in Nigeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Nigeria - Category analysis
KEY DATA FINDINGS
Retail volume sales improve as players lower prices to remain affordable
Bel Impex retains the lead while Hayat Kimya improves its share
Small local grocers improve its share as consumer seek affordable options
The rise in minimum wage is set to support ongoing growth for retail tissue
Modern grocery channels are expected to improve share, while high-income consumers turn to e-commerce
Innovations in the premium segment is set to drive growth as incomes improve
Tissue and Hygiene in Nigeria - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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