PROSPECTS AND OPPORTUNITIES
Premiumisation and sustainability to drive future growth
Retail tissue in Slovakia is expected to maintain steady value growth over the forecast period. Rising consumer interest in premium-quality tissue products with sustainable attributes will be a key driver of this trend.
Brick-and-mortar retail to remain dominant despite digital advancements
Significant e-commerce expansion is not anticipated in the retail tissue market over the forecast period. Instead, physical retail outlets will continue to hold the largest share, particularly as supermarkets and hypermarkets enhance convenience with self-service checkouts and expanded product availability.
Innovation to focus on enhanced softness, scents, and sustainability
Manufacturers are expected to invest heavily in product innovation, focusing on delivering enhanced softness, new scent options, and improved sustainability. Toilet paper innovations will include biodegradable and recycled material options, aligning with growing consumer demand for eco-friendly products.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Slovakia?
- Which are the leading brands in Retail Tissue in Slovakia?
- How are products distributed in Retail Tissue in Slovakia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Slovakia - Category analysis
KEY DATA FINDINGS
Value-conscious consumers seek affordability without compromising quality
Metsä Tissue strengthens its market presence through promotion and innovation
Hypermarkets and supermarkets dominate, but health and beauty specialists gain traction
Premiumisation and sustainability to drive future growth
Brick-and-mortar retail to remain dominant despite digital advancements
Innovation to focus on enhanced softness, scents, and sustainability
Tissue and Hygiene in Slovakia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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