Sales of retail tissue are expected to rise at a positive current value CAGR over the forecast period, driven by continued urbanisation and increasing consumer awareness around sanitation and hygiene. Paper towels are expected to be the most dynamic category, with value sales rising notably, as consumers increasingly recognise their practicality and multifunctionality, using them for household chores, personal care, and hygiene purposes.
Government regulations aimed at enhancing sustainability and environmental protection standards are expected to significantly shape the retail tissue market during the forecast period. Companies are expected to adapt their product designs to comply with stringent environmental standards, promoting eco-friendly and skin-sensitive tissue products.
Innovation in retail tissue marketing and distribution is expected to increasingly leverage social media platforms and e-commerce, altering traditional retail models, particularly within the mass market segment. Rising internet penetration and growing familiarity with digital entrepreneurship are expected to gradually reduce the reliance on traditional distribution channels, particularly for mass-market products.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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