PROSPECTS AND OPPORTUNITIES
Environmental regulations and consumer preferences to drive sustained growth
Sales of retail tissue are expected to rise at a positive current value CAGR over the forecast period, driven by continued urbanisation and increasing consumer awareness around sanitation and hygiene. Paper towels are expected to be the most dynamic category, with value sales rising notably, as consumers increasingly recognise their practicality and multifunctionality, using them for household chores, personal care, and hygiene purposes.
Sustainability and skin care focus reshape product innovation
Government regulations aimed at enhancing sustainability and environmental protection standards are expected to significantly shape the retail tissue market during the forecast period. Companies are expected to adapt their product designs to comply with stringent environmental standards, promoting eco-friendly and skin-sensitive tissue products.
Social media marketing and e-commerce redefine distribution channels
Innovation in retail tissue marketing and distribution is expected to increasingly leverage social media platforms and e-commerce, altering traditional retail models, particularly within the mass market segment. Rising internet penetration and growing familiarity with digital entrepreneurship are expected to gradually reduce the reliance on traditional distribution channels, particularly for mass-market products.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Kenya?
- Which are the leading brands in Retail Tissue in Kenya?
- How are products distributed in Retail Tissue in Kenya?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Kenya - Category analysis
KEY DATA FINDINGS
Rising consumer demand boosts retail tissue sales
Competitive landscape sees growth through affordability and market penetration
Distribution dynamics driven by proximity, convenience, and digital expansion
Environmental regulations and consumer preferences to drive sustained growth
Sustainability and skin care focus reshape product innovation
Social media marketing and e-commerce redefine distribution channels
Tissue and Hygiene in Kenya - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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