Competitive Landscape
Chandaria Industries Leverages Local Production to Sustain Leadership
Retail tissue in Kenya remains highly concentrated in 2025, with Chandaria Industries commanding a substantial lead with 39% retail value share - more than double that of its nearest competitor. Second-ranked Royal Converters significantly increased its share over the review period, rising from 3% in 2020 to 19% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Kenya?
- Which are the leading brands in Retail Tissue in Kenya?
- How are products distributed in Retail Tissue in Kenya?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Kenya - Category analysis
Key Data Insights
Price Sensitivity and Resilience Define Kenya’S Retail Tissue Performance
Price Sensitivity and Resilience Define Kenya’S Retail Tissue Performance
Kim Fay East Africa Cuts Plastic and Launches Refill Trials
Retail Tissue Is Set to Sustain Healthy Growth through to 2030
Toilet Paper Is Expected to Drive Growth through Population Habits and Differentiation
Chandaria Industries Leverages Local Production to Sustain Leadership
Offline Retail Claims the Lions Share in Retail Tissue
Tissue and Hygiene in Kenya - Industry Overview
Softcare Expands Access through Affordable Pricing and Wide Distribution
Key Data Insights
Softcare Expands Access through Affordable Pricing and Wide Distribution
Tena Drives User-Centric Innovation for Convenient Adult Care
Digital Platforms Are Fuelling Accessibility and Convenience
E-Commerce and Digital Strategies Set to Unlock New Demand through Urban and Rural Access
Affordability and Sustainability Expected to Shape Future Product Preferences
Leading Players Strengthen Position through Innovation and Wide Access
Supermarkets Expand Reach by Leveraging Bulk Buying and Promotions
Digital Channels Show Steady but Moderate Expansion
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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