PROSPECTS AND OPPORTUNITIES
Positive outlook for retail tissue
Retail tissue is projected to see solid growth in volume and value terms (at constant 2024 prices) over the forecast period. Unit price increases will likely contribute towards value growth, facilitated by innovation with a focus on premiumisation and sustainability.
Distribution set to focus more e-commerce
Improved logistics and the leveraging of omnichannel synergies should make online shopping more efficient, underpinning the projected growth of e-commerce in terms of sales of retail tissue. Urbanisation should also help to reduce delivery distances, cut transportation costs and enable faster delivery, thus making e-commerce a more cost-effective and sustainable option for retailers and customers.
Innovation likely to target both ends of the price spectrum as well as sustainability
Innovation expected to focus on affordability but also on tackling rising sustainability concerns. An example of this was the 2024 private label launch ICA Toalettpapper Extra Långt (ICA Extra Long Toilet Paper).
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Sweden?
- Which are the leading brands in Retail Tissue in Sweden?
- How are products distributed in Retail Tissue in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Sweden - Category analysis
KEY DATA FINDINGS
Toilet paper remains a basic essential with premiumisation driving value growth
Private label the big winner in 2024 as consumers adopt cost-cutting measures
Distribution shifts towards more affordable channels but supermarkets remain on top
Positive outlook for retail tissue
Distribution set to focus more e-commerce
Innovation likely to target both ends of the price spectrum as well as sustainability
Tissue and Hygiene in Sweden - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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