Competitive Landscape
Sanita Continues to See Share Gains as Rivals Lose Ground
The leader in retail tissue, Sanita Sal, increased its retail value share from 29% in 2020 to 36% in 2025, extending its leadership by over six percentage points. This gain was accompanied by a slow decline for second-placed Nuqul Group, which saw its share fall from 13% to 10% over the same period.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Lebanon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Lebanon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Lebanon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Lebanon?
- Which are the leading brands in Retail Tissue in Lebanon?
- How are products distributed in Retail Tissue in Lebanon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Lebanon - Category analysis
Key Data Insights
Carrefour Leverages Value Packs to Drive Consumer Trade-Down
Carrefour Leverages Value Packs to Drive Consumer Trade-Down
Facial Tissues Dominates as Shoppers Focus on Essentials
Online Platforms and Informal Channels Expand Access to Value Deals
Local Manufacturers to Capitalise on Currency Stability to Grow Their Shares
Bulk Bundles and Digital Platforms Will Continue to Reshape Household Purchasing Habits
Facial Tissues to Maintain Volume Lead, While Paper Towels Set to Rebound
Sanita Continues to See Share Gains as Rivals Lose Ground
Small Local Grocers and Modern Grocery Retailers Anchor Retail Tissue Sales
Online Platforms Accelerate Share Growth by Targeting Bulk Buyers and Price-Sensitive Shoppers
Tissue and Hygiene in Lebanon - Industry Overview
Households Increasingly Value the Affordability of Larger Packs and Local Brands
Key Data Insights
Households Increasingly Value the Affordability of Larger Packs and Local Brands
Happies Ultra Dry Sees Popularity in Nappies/Diapers as Families Seek Value
Gipsy Wet Wipes Value Pack Captures Demand for Convenient Essentials
Robust Value Growth, with the Localisation of Supply Chains Expected
Private Label to Drive Demand, Provided Safety and Functionality Needs Are Met
Dynamism for Adult Incontinence as the Potential Consumer Base Expands
Sanita Leverages Local Trust to Expand Its Share Lead
Supermarkets and Hypermarkets Such as Twafeer and Spinneys Drive Bulk Buying
Retail E-Commerce Gains Ground as Households Seek Consistency and Value
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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