In 2025, nappies/diapers/pants in Kuwait achieved robust growth, with retail value sales increasing marginally to KWD25 million. The largest portion of sales in volume terms came from nappies/diapers, which accounted for 194 million units. This performance is underpinned by the continued need for reliable products for infants and young toddlers, but also by parents’ heightened awareness of dermatological safety and product composition.

Retail adult incontinence in 2025 continued its multi-year expansion in Kuwait, achieving a retail volume of 5.4 million units and a retail value of KWD1.4 million, with volume growing by 2% and value rising by 5% compared to 2024. This growth, though positive, represented a moderation from prior years, with volume growth decelerating from 5% in 2024, reflecting a maturing market and the impact of product premiumisation. The local context of Kuwait, with a total population of 4.9 million and a r

In 2025, wipes in Kuwait experienced continued growth retail value sales reaching KWD5 million, which is an increase of 6% compared to the previous year. This momentum is underpinned by Kuwait’s resilient consumer base, supported by high GDP per capita and stable consumer expenditure. While wipes growth in Kuwait remains robust compared to regional peers, the category has not been immune to the global cost-of-living environment, which has triggered the emergence of “value hacking” behaviours.

Retail tissue in Kuwait achieves a retail volume of 30,645 tonnes in 2025, reflecting a strong annual growth of 5% compared to 2024. This acceleration is driven by the impact of global inflation on middle-income expatriates and the continued strength of Kuwait's per capita income. Despite inflationary pressures, Kuwait's strong dinar helps to keep prices stable for imported brands, supporting both value and premium ends of the retail tissue spectrum.

In 2025, away-from-home tissue and hygiene in Kuwait demonstrated steady current value growth, reaching KWD4 million, which is an increase of 4% on the previous year. This performance is underpinned by a broader regional trend of non-oil economic expansion, with the non-oil sector stimulating institutional spending across business, industrial and public channels. The high number of expatriates in Kuwait’s population results in consistently strong demand for international hygiene standards and pr

Home care in Kuwait is characterised by retail value sales of KWD64 million in 2025, with a growth rate of 2%, driven by rising disposable incomes and urban lifestyles. With a median disposable income per household of KWD17,682, consumers are prioritising premium and effective cleaning products. The category is expected to continue growing, with e-commerce playing a significant role in shaping the future of home care. To succeed, brands should prioritise formats optimised for e-commerce, invest

In 2025, laundry care in Kuwait was characterised by strong consumer purchasing power and premiumisation, with households favouring high-performance, fragrance-rich and time-saving products. Retail value sales amounted to KWD30, indicating a 2% increase on the previous year. The rising median disposable income per household supports the demand for premium laundry care products.

In 2025, dishwashing in Kuwait was characterised by a combination of economic stability and high disposable incomes, which supports demand for premium and imported brands. The category has seen steady growth, with retail value sales of KWD11 million in 2025, representing 3% growth on the previous year.

In 2025, surface care in Kuwait was characterised by a strong emphasis on sustainability, driven by consumer demand for eco-friendly products and packaging. This has become a major driver in home care, with consumers seeking biodegradable ingredients and sustainable packaging.

In 2025, polishes in Kuwait recorded a retail value of KWD1.2 million, representing 2% current value growth from the previous year. The median disposable income per household in Kuwait grew to KWD17,045 in 2025, showing a slight increase from the previous year. This rise in disposable income contributed to the steady demand for polishes, as households had more financial flexibility to spend on home care products. The urban population in Kuwait stood at 4,881,300, indicating a large potential ma

In 2025, air care in Kuwait recorded value sales reaching KWD2.1 million, representing 2% current value growth from the previous year. This growth is notable, especially when considering the regional and global context. Air care’s performance is influenced by Kuwait's urban population, which stood at 4,913,300 in 2024 and is expected to be 4,881,300 in 2025, indicating a stable urban demographic. The median disposable income per household in Kuwait has seen fluctuations, with a value of KWD16,3

In 2025, home insecticides in Kuwait recorded value sales reaching KWD1.8 million, representing 2% current value growth from the previous year. This growth is relatively modest compared to the significant increase in median disposable income per household, which rose to KWD17,045 in 2025. The urban population in Kuwait stood at 4,881,300 in 2025, indicating a stable demographic base for the market. The standardised consumer confidence index stood at 0.6 in 2025, suggesting a positive outlook amo

A positive year for hot drinks

In 2025, Greece’s tourism industry continued to play a pivotal role, with travel and lodging remaining the strongest performers among non-standalone foodservice locations, driven by sustained investment. Despite reduced traveller spending, these segments showed resilience, while standalone outlets saw a decline in sales due to cautious consumer spending and higher menu prices, leading to fewer purchases and visits. Retail and leisure foodservice venues were hit hardest, suffering from lower disp

Better economic freedom is boosting the private sector and state finances are in rude health, but corruption is pervasive. The external sector is prone to risks, but the economy is recovering and infrastructure spending is considerable. Gender disparity is stark and health issues persist, but discretionary spending will be driven by solid incomes. Collaboration with foreign players is helping to advance the technology sector, but research and development (R&D) capacity could improve.

Retail sales of staple foods in Kuwait in 2025 were shaped by rising import costs and inflation, with some producers adopting shrinkflation to maintain consumer prices. However, high per capita income supported sustained demand, while health and wellness awareness drove interest in more nutritious options. Hypermarkets (including cooperative societies) dominated distribution with competitive pricing, extensive assortments, and strategic locations. Over the forecast period, the industry is expect

In 2025 cooking ingredients and meals sales are set to witness positive growth as, despite economic challenges, including global inflation and restrictions on expat entries, modern retail channels continued expanding. Growing concern over high obesity rates is stimulating some consumers into adopting healthier eating habits, including eating less overall. However, healthier cooking ingredients and meals tend to have higher prices, meaning such products are only popular among more affluent consum

Retail current value sales of consumer health in Kuwait are projected to continue to grow healthily over 2025, albeit at a slightly slower pace than in 2024. This is partly because the rate of inflation shows signs of stabilisation, although it remains significant. OTC categories of consumer health in Kuwait remain in high demand as consumers continue to seek remedies and treatments for seasonal and climate or environmental illnesses.

Retail value sales of dairy products and alternatives are expected to register growth of 4% in 2025. Kuwait’s dairy products and alternatives industry thrived in 2025, with value sales growth on a par with the gains of the previous two years. Beyond standard catalysts, such as a growing population and more job opportunities, expansion of this industry was also powered by evolving trends. These included a heightened focus on health and wellness, inflation being kept in check which cooled post-pan

The report examines the economic landscape of Kuwait and provides information on major monetary indicators, foreign trade and government finance. The economy contracted in real terms in 2024, dragged down by exports, government spending, investments. Furthermore, global economic slowdown, increasing geopolitical tensions and economic fragmentation as well as tight financial conditions pose risks to the country’s economic outlook.

This report assesses the business environment in Kuwait, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and innovative capabilities. Companies can evaluate these factors to understand the strengths and weaknesses of a country’s business environment for better strategic investment decisions.

Retail current value sales of snacks in Kuwait are projected to rise strongly in 2025, faster than in 2024 and the review period CAGR. Retail volume sales are also expected to rise healthily in 2025, in line with 2024 and the review period CAGR. Forecast faster retail current value than volume growth reflects still significant inflation and unit price growth.

The number of households is set to increase moderately, while the average household size will remain unchanged in Kuwait over 2024-2029. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to be recorded by couples without children. In addition, the share of households living in urban areas is projected to remain unchanged by 2029.

In 2024, alcoholic drinks in Kuwait registered a moderate increase in total volume sales and a fast rise in total current value sales, supported by inflationary pressure on prices. Alcoholic drinks in Kuwait housed only two categories, non alcoholic beer and non alcoholic wine. Alcohol consumption and sales have been banned in Kuwait since 1964, including sales via international hotels. The consumption of alcohol has been a criminal offence since 1983, with potential punishment including fines