PROSPECTS AND OPPORTUNITIES
Retail tissue has stronger outlook in value terms
Retail tissue in Bulgaria is expected to remain positive in value terms due to improving quality, as players meet rising demand for thicker, stronger and better absorption premium products. At the same time, retail tissue will remain flat in volume terms due to its limited growth potential per capita.
E-commerce channel offers strong growth prospects
E-commerce will remain the fastest growing distribution channel as digitalisation and the need for convenience and time-saving solutions entices young adults and those embracing urban lifestyles. This trend will be supported by the further development of e-commerce among retail chains and drugstores, offering delivery to more cities.
Better quality and eco-lines will lead new innovations
Innovations in retail tissue will focus on product quality by making them thicker, stronger, softer and with better absorbency. Toilet paper in 3-ply and 4-ply will be launched by more brands, such as the locally produced PickMe 3-ply premium toilet paper from EP Commerce OOD.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Bulgaria?
- Which are the leading brands in Retail Tissue in Bulgaria?
- How are products distributed in Retail Tissue in Bulgaria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Bulgaria - Category analysis
KEY DATA FINDINGS
Retail tissue sales rebound in volume terms aided by paper towels
Domestic player Interpred Partner leads the pack
E-commerce strikes a chord with younger generations
Retail tissue has stronger outlook in value terms
E-commerce channel offers strong growth prospects
Better quality and eco-lines will lead new innovations
Tissue and Hygiene in Bulgaria - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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