Competitive Landscape
Origami Tissues Widens Its Lead through Brand Strength and Broad Reach
Retail tissue in India remains fragmented, with no company holding a dominant share and the leading player, Origami Tissues Pvt Ltd, accounting for 11% of retail value sales in 2025. However, over the five-year period to 2025, the category became more concentrated at the top, as Origami Tissues steadily increased its share from 6% in 2020.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in India?
- Which are the leading brands in Retail Tissue in India?
- How are products distributed in Retail Tissue in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in India - Category analysis
Key Data Insights
Dynamic Volume Growth as Players Expand Tissue Capacity to Boost Affordability and Drive Adoption
Dynamic Volume Growth as Players Expand Tissue Capacity to Boost Affordability and Drive Adoption
Toilet Paper Leads Volumes as Affordability and Hygiene Priorities Drive Demand
Orient Paper Industries Champions Sustainable Tissue to Meet Evolving Expectations
Investment in Domestic Tissue Supply and Expanding Access Set to Drive Growth
Toilet Paper to Maintain Volume Leadership as Cost-Driven Adoption Rises
Digital-First Brands to Target Urban Shoppers with Sustainable, Convenient Innovations
Origami Tissues Widens Its Lead through Brand Strength and Broad Reach
Kirana Stores, Supermarkets and Hypermarkets Drive Everyday Tissue Purchases
Quick Commerce and E-Commerce Platforms Fuel Channel Diversification
Tissue and Hygiene in India - Industry Overview
Affordability Is Boosted by Gst?Rationalisation, Driving Growth
Key Data Insights
Affordability Is Boosted by Gst?Rationalisation, Driving Growth
Clean Wellness Becomes a Core Requirement in Certain Categories
Major Players Operationalise Sustainability for Epr Compliance
Dynamic Growth as the Consumer Base Expands, Disposable Incomes Rise, and Convenience Is Valued
Away-From-Home Sales Expected to Rise as Institutional Adoption Increases
Brands Accelerate Circularity to Comply with New Waste Regulations
Procter & Gamble and Unicharm Sustain Leadership Despite the Intensifying Competition
Offline Channels Anchor Everyday Sales in Tissue and Hygiene
Transformation in Distribution as Retail E-Commerce Maintains Its Dynamic Rise
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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