PROSPECTS AND OPPORTUNITIES
Stable growth over forecast period
Retail tissue will register moderate constant value and volume growth over the forecast period. Toilet paper will continue to account for most value sales and will also register the highest volume growth, as consumers perceive it as essential.
Discounters continue to steal value share
Supermarkets and hypermarkets will continue to account for most value share. Their large square footage enables them to offer a large range and the large shelves also enable them to offer larger pack sizes, which are sold at a lower price per unit.
Continuing innovation to keep consumers engaged
There will continue to be innovation within retail tissue as players look to keep consumers engaged. For instance, Paloma recently launched a kitchen towel that can also be used to clean windows and the Fresh brand launched a pack of pocket handkerchiefs with bring, colourful packaging that is targeted at children.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Serbia?
- Which are the leading brands in Retail Tissue in Serbia?
- How are products distributed in Retail Tissue in Serbia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Serbia - Category analysis
KEY DATA FINDINGS
Essentialness of toilet paper supports value sales
Local company Drenik holds on to top spot
Bulk purchasing suits supermarkets and hypermarkets
Stable growth over forecast period
Discounters continue to steal value share
Continuing innovation to keep consumers engaged
Tissue and Hygiene in Serbia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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