PROSPECTS AND OPPORTUNITIES
A healthy CAGR set to continue, with paper towels showing the strongest growth
Retail tissue is expected to maintain a healthy CAGR over the forecast period, although volume sales are expected to be more sluggish and on a gradual decline. Value sales will ultimately be supported by consumers’ recovering spending power, and ongoing urbanisation within the country.
The launch of high quality and multi-purpose products expected to drive value growth
Over the forecast period, innovations in retail tissue are expected to focus on delivering higher quality and greater versatility, with products designed for multipurpose use, such as those suitable for both kitchen and bathroom applications. Additionally, aesthetic enhancements, including attractive packaging, will cater to consumers seeking products that can be displayed on the table for convenience and style.
Discounters to remain to be the main channel of distribution
Over the forecast period, discounters is projected to maintain its position as the leading distribution channel. This will be driven by discounters’ strong position within Turkey and the increasing popularity and rising share of private label products.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Turkey?
- Which are the leading brands in Retail Tissue in Turkey?
- How are products distributed in Retail Tissue in Turkey?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Turkey - Category analysis
KEY DATA FINDINGS
Retail tissue maintains positive growth thanks to necessity of such products
Volume lead held by discounter BIM, while Eczacibasi Tuketim Urunleri San ve Tic holds the value lead
Discounters maintains its lead and dynamic growth, while e-commerce continues to develop
A healthy CAGR set to continue, with paper towels showing the strongest growth
The launch of high quality and multi-purpose products expected to drive value growth
Discounters to remain to be the main channel of distribution
Tissue and Hygiene in Turkey - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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