Competitive Landscape
Sofidel Group Sustains Leadership as Rivals Invest in Capacity
Retail tissue in Romania is highly concentrated, with Sofidel Group maintaining its position as the leading manufacturer in 2025, holding a 24% share by retail value. The category saw a moderate increase in concentration over the review period, with Sofidel Group’s share rising from 21% in 2020 to its current level, despite a slight dip from 26% in 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Romania?
- Which are the leading brands in Retail Tissue in Romania?
- How are products distributed in Retail Tissue in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Romania - Category analysis
Key Data Insights
Auchan Drives Value Focus as Consumers Shift to Discounted Products and Private Label
Auchan Drives Value Focus as Consumers Shift to Discounted Products and Private Label
Eco-Friendly Innovation Key to Meeting New Demands
Bright Outlook for Retail Tissue as Consumers Embrace Premium Features
Brand Owners Invest in Recycled Materials and Packaging Innovation to Attract Sophisticated Consumers
Rising Incomes and Retail E-Commerce Are Reshaping Demand for Premium and Convenient Tissue Products
Sofidel Group Sustains Leadership as Rivals Invest in Capacity
Kaufland, Carrefour and Lidl Extend Reach with Aggressive Offers
Omnichannel Strategies and Bulky Packs Fuel Online Surge
Retailers to Broaden Private Label Offer and Digital Presence to Retain Loyalty
Tissue and Hygiene in Romania - Industry Overview
Lidl Shields Consumers From Price Hikes with Blocked Pricing
Key Data Insights
Lidl Shields Consumers From Price Hikes with Blocked Pricing
Elfi Invests in Solar Power and Automation to Meet Eco Demand
Aquant Happy Planet Wipes Launch as Wellness and Eco Claims Surge
Private Label and Premium Brands Split Shopper Loyalties Amid Price Pressure
Sustainability Regulations Push Manufacturers toward Biodegradable Solutions
Health and Wellness Claims Reshape Product Innovation and Marketing
Procter & Gamble Loses Ground as Private Label Gains Traction
Kaufland and Discounters Win Shoppers over with Wide Product Ranges and Value Offerings
Carrefour and Emag.Ro Accelerate Shift to E-Commerce with Omnichannel Innovation
Discounters and Online Specialists Drive Pack Size and Pricing Trends
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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