PROSPECTS AND OPPORTUNITIES
Paper towels is expected to drive growth as innovations focus on durability and absorbency
Sales of retail tissue are expected to rise in both retail value and volume over the forecast period. This positive performance will be driven by growing incomes and an increasing demand for premium, high-quality products.
Retail e-commerce is set to grow as consumers appreciate the convenience of home delivery for bulky items
Chained modern retailers are expected to remain Romanians' preferred destination for retail tissue, with hypermarkets continuing to be the preferred destination. Thanks to a wide product variety and frequent discounts, these stores will continue to entice large numbers of consumers through the doors.
Innovation is set to focus on sustainability, offering recycled and recyclable products
Growing concerns about deforestation and increased environmental awareness in Romania is expected to influence consumer buying habits within retail tissue. While some consumers will look to actively reduce their consumption, brand owners will focus on launching recycled and recyclable products.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Romania?
- Which are the leading brands in Retail Tissue in Romania?
- How are products distributed in Retail Tissue in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Romania - Category analysis
KEY DATA FINDINGS
Toilet paper drives a strong performance while paper towels benefit from being versatile
Sofidel Group retains its lead while Ficosota Sintez Romania records a strong uplift
Hypermarkets improve its share as consumers appreciate a one-stop-shop facility
Paper towels is expected to drive growth as innovations focus on durability and absorbency
Retail e-commerce is set to grow as consumers appreciate the convenience of home delivery for bulky items
Innovation is set to focus on sustainability, offering recycled and recyclable products
Tissue and Hygiene in Romania - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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