Competitive Landscape
Kimberly-Clark Leverages Brand Strength to Resist Private Label
Retail tissue in the United Kingdom remained concentrated, with the top three players accounting for the majority of value sales. In 2025, Kimberly-Clark Holding held a leading retail value share of 30%, followed by Tesco at 18% and Essity at 15%.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in United Kingdom?
- Which are the leading brands in Retail Tissue in United Kingdom?
- How are products distributed in Retail Tissue in United Kingdom?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in the United Kingdom - Category analysis
Key Data Insights
Waitrose Responds to Demand for Better Value for Money with Product Relaunch
Waitrose Responds to Demand for Better Value for Money with Product Relaunch
Who Gives a Crap Expands into Tesco and Drives Eco-Focused Innovation
Toilet Paper Dominates a Mature Category
Brands to Prioritise Differentiation as Stable Demand Limits Volume Gains
Eco-Friendly Launches and Value-Led Strategies Shape Competitive Outcomes
Direct-To-Consumer Brands Gain Traction through Online Subscriptions
Kimberly-Clark Leverages Brand Strength to Resist Private Label
E-Commerce Overtakes Hypermarkets as Consumers Seek Convenience and Choice
Online Retail Reshapes Competition as Subscription Models and Variety Drive Growth
Tissue and Hygiene in the United Kingdom - Industry Overview
Persistent Demand for Advanced Features, Comfort and Eco-Friendly Products
Key Data Insights
Persistent Demand for Advanced Features, Comfort and Eco-Friendly Products
Demographic Trends Play a Strong and Growing Role in Tissue and Hygiene
Novelties Address Consumers' Sustainability, Hygiene and Convenience Concerns
Demographic Trends to Continue to Exert a Strong Influence on Category Performances
Eco-Innovation and Premiumisation to Reshape Consumer Loyalty and Competition
Kimberly-Clark and Procter & Gamble Maintain Lead as Private Label Competes on Price
Shift From Retail Offline to Online
Subscription Models, Seamless Shopping and Broad Assortments Fuel Online Loyalty
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
-
- Napkins
- Tablecloths
-
- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!