Retail tissue is a very mature category in the UK, but many of these products are considered essential by local consumers. Despite the presence of substitutes, such as reusable alternatives to paper towels and paper tableware, the majority of consumers still prefer disposable tissue products as they are widely available and affordable, especially due to the strength of private label in the category.
E-commerce is expected to gain further share over the forecast period, but hypermarkets is expected to remain the largest distribution channel for retail tissue in the UK. Although e-commerce is attractive to consumers, offering convenience in terms of both shopping and delivery of products, as well as appealing to brands as online platforms as a way to promote their products to a large audience, it is clear that a hybrid approach to distribution will remain relevant for many brands.
Sustainability is likely to remain at the forefront of innovation over the forecast period. Brands launching products that are focused on the environmental aspect, either through packaging or composition, are expected to increase their investment over the forecast period as sustainable retail tissue becomes more of a priority for local consumers.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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