PROSPECTS AND OPPORTUNITIES
Strong price competition among brands to lead to slowed value growth
A more intense price war is likely over the forecast period, which could keep average unit prices subdued and slowed overall value growth. Increasing numbers of brands are sourcing or repacking Chinese tissue products at extremely competitive price points, further driving down prices.
E-commerce will help to sustain overall sales for retail tissue during forecast period
E-commerce is poised to drive further category expansion, especially as cheaper options shipped directly from China reach a wider audience. This intensified competition could put local manufacturers like Nibong Tebal Paper Mill at a disadvantage, particularly in key areas such as facial tissues and toilet paper.
Success of recent launches likely to prompt increased investment in innovation
Facial tissue infused with lotion has captured growing interest, particularly among parents who want products that are gentle on children’s skin. Vinda Malaysia introduced Drypers soft lotion tissue in October 2024, formulated with food-grade ingredients to provide a layer of moisturisation and protect babies’ delicate skin.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Malaysia?
- Which are the leading brands in Retail Tissue in Malaysia?
- How are products distributed in Retail Tissue in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Malaysia - Category analysis
KEY DATA FINDINGS
Steady demand aids growth for retail tissue in Malaysia in 2024
Consumers seek premium tissue products
Store-based distribution trumps e-commerce sales, though e-commerce channel wins in terms of growth
Strong price competition among brands to lead to slowed value growth
E-commerce will help to sustain overall sales for retail tissue during forecast period
Success of recent launches likely to prompt increased investment in innovation
Tissue and Hygiene in Malaysia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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