Retail tissue value sales are projected to rise at a steady pace over the forecast period. Pocket handkerchiefs are expected to be the most dynamic category, with value sales forecast to grow significantly.
Distribution is set to evolve further, with supermarkets and discounters continuing to dominate offline sales by offering a broad range of products across multiple price points. Discounters will benefit from growing demand for value-oriented alternatives, while e-commerce is expected to play an increasingly prominent role.
Innovation in retail tissue is expected to revolve around environmental responsibility and sensory appeal. Consumers are increasingly drawn to products made from recycled or biodegradable fibres, and to those featuring anti-bacterial properties, enhanced softness, and pleasant fragrances.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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