Competitive Landscape
Migros and Essity Sustain Dominance by Offering Breadth and Trust
Retail tissue in Switzerland remains moderately concentrated, with the four leading companies, Migros Genossenschaftsbund eG, Essity AB, Coop Genossenschaft and Sofidel Group, collectively accounting for 77% of retail value sales in 2025. Migros Genossenschaftsbund eG leads the market with a 32% share, followed by Essity AB at 22%, Coop Genossenschaft at 15% and Sofidel Group at 8%.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Switzerland?
- Which are the leading brands in Retail Tissue in Switzerland?
- How are products distributed in Retail Tissue in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Switzerland - Category analysis
Key Data Insights
Action's Value Entry Intensifies Affordability Focus
Action's Value Entry Intensifies Affordability Focus
Tempo Enhances Reputation by Combining Softness and Sustainability
Limited Innovation Constrains Volume Growth Potential
Environmental Pressures Clash with Promotional Intensity
Migros and Essity Sustain Dominance by Offering Breadth and Trust
Supermarkets Dominate as E-Eommerce and Discounters Gain Ground
Tissue and Hygiene in Switzerland - Industry Overview
Active Ageing Population Drives Incontinence Growth as Action Entry Intensifies Value Competition
Key Data Insights
Active Ageing Population Drives Incontinence Growth as Action Entry Intensifies Value Competition
Kimberly-Clark Expands Renew Programme across European Markets
Essity Brands Capture Quality Expectations through Innovation
Sustainability Commitments Shape Consumer Choices as Demographics Reshape Category Mix
Active Ageing Population Accelerates Adult Incontinence Expansion
Migros Leverages Consumer Trust to Withstand Private-Label Gains
Supermarkets Retain Leadership as E-Commerce Expands in Discreet Categories
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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