PROSPECTS AND OPPORTUNITIES
Pocket handkerchiefs expected to lead growth amid urban lifestyles
Retail tissue value sales are projected to rise at a steady pace over the forecast period. Pocket handkerchiefs are expected to be the most dynamic category, with value sales forecast to grow significantly.
Channel diversification to continue with digital and value-led offerings
Distribution is set to evolve further, with supermarkets and discounters continuing to dominate offline sales by offering a broad range of products across multiple price points. Discounters will benefit from growing demand for value-oriented alternatives, while e-commerce is expected to play an increasingly prominent role.
Sustainable and sensory innovations to shape consumer appeal
Innovation in retail tissue is expected to revolve around environmental responsibility and sensory appeal. Consumers are increasingly drawn to products made from recycled or biodegradable fibres, and to those featuring anti-bacterial properties, enhanced softness, and pleasant fragrances.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Switzerland?
- Which are the leading brands in Retail Tissue in Switzerland?
- How are products distributed in Retail Tissue in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Switzerland - Category analysis
KEY DATA FINDINGS
Toilet paper drives growth as consumers seek comfort and quality
Essity leads despite market share decline; Kimberly-Clark gains ground
Supermarkets lead while discounters and e-commerce accelerate growth
Pocket handkerchiefs expected to lead growth amid urban lifestyles
Channel diversification to continue with digital and value-led offerings
Sustainable and sensory innovations to shape consumer appeal
Tissue and Hygiene in Switzerland - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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