Competitive Landscape
Top Players Maintain Lead as Brands Compete with New Formats
Retail tissue in Laos remains moderately concentrated but has shown signs of fragmentation over the period from 2020 to 2025. Berli Jucker PCL, the manufacturer of the Cellox brand, continues to lead with a 33% share in 2025, down from 37% in 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Laos with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Laos, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Laos report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Laos?
- Which are the leading brands in Retail Tissue in Laos?
- How are products distributed in Retail Tissue in Laos?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Laos - Category analysis
Key Data Insights
Sokthavy Supermarket Expands Soft-Pack Formats to Meet Evolving Demand
Sokthavy Supermarket Expands Soft-Pack Formats to Meet Evolving Demand
Multipacks Drive Affordability as Value Overtakes Volume Growth
Manufacturers to Scale Local Production to Drive Affordable Bulk Packs
Pull-Down and Pop-Up Packs Displace Traditional Rolls as Bulk Demand Rises
Top Players Maintain Lead as Brands Compete with New Formats
Small Local Grocers Sustain Leadership as Urban Shoppers Seek Bulk Value
Social Media and Apps Drive New E-Commerce Options for Bulk Tissue
Tissue and Hygiene in Laos - Industry Overview
Local Players Attract Price-Sensitive Shoppers with Bulk Formats and Affordable Pricing
Key Data Insights
Local Players Attract Price-Sensitive Shoppers with Bulk Formats and Affordable Pricing
Kuma’S Convenient Hanging Tissues Boost Demand for Easy-Use Formats
Mamypoko Launch Meets Demand for Gentle, Skin-Friendly Solutions among Young Families
Local Manufacturers to Expand Bulk Options as Households Seek Affordability
Supermarkets to Drive Growth of Convenient Retail
Urban Lifestyles to Fuel Demand for Convenience Innovation
Unicharm Leverages Brand Loyalty and Distribution to Sustain Leadership
Offline Grocery Stores Strengthen Loyalty with Bulk Tissue Deals
Social Media Sellers and Delivery Apps Drive E-Commerce Expansion
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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