PROSPECTS AND OPPORTUNITIES
Retail tissue faces bright future in Vietnam
Retail tissue sales are projected to see further strong growth during the forecast period, driven by rising incomes and living standards, enabling consumers to access a broader product range. Increased awareness about selecting the right tissue for specific purposes is also expected to boost demand, particularly in rural areas.
Traditional stores face falling consumer confidence, while e-commerce goes from strength to strength
Traditional grocery stores remain a key channel for retail tissue in Vietnam, thanks to their extensive reach and convenience in local neighbourhoods. However, concerns about counterfeit products and low-quality unbranded products have shifted consumer preferences toward modern retail channels.
Convenience as a key trend in packaging formats
In 2024, consumers in Vietnam placed a strong emphasis on innovative packaging designs that prioritise convenience and accessibility. Packaging solutions such as those designed to hang on walls for easy access, for example, gained significant popularity.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Vietnam?
- Which are the leading brands in Retail Tissue in Vietnam?
- How are products distributed in Retail Tissue in Vietnam?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Vietnam - Category analysis
KEY DATA FINDINGS
Strong growth seen for retail tissue in Vietnam in 2024
Saigon Paper maintains overall category leadership
Small local grocers still lead distribution despite declining share
Retail tissue faces bright future in Vietnam
Traditional stores face falling consumer confidence, while e-commerce goes from strength to strength
Convenience as a key trend in packaging formats
Tissue and Hygiene in Vietnam - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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