PROSPECTS AND OPPORTUNITIES
Shift to private label puts downward pressure on value sales
Value sales of retail tissue in Finland are expected to remain stable over the forecast period, driven by several key factors. Firstly, as inflationary pressures ease, the sharp unit price increases that previously supported value growth will moderate, leading to a stabilisation or slight decline in average prices.
Dynamic growth of e-commerce due to its convenience and competitive pricing
E-commerce is set to be the fastest-growing distribution channel in Finland’s retail tissue market over the forecast period due to changing shopping habits and advancements in digital retail infrastructure. As more consumers embrace online convenience, retailers are enhancing their platforms with personalised shopping experiences, flexible delivery options, and competitive pricing.
Innovation to focus on enhancing convenience, sustainability, and functionality
Innovation in Finland’s retail tissue category will continue to focus on enhancing convenience, sustainability, and product functionality, with leading brands introducing new formats offering improved performance, and seasonal offerings. A recent key innovation was the Lotus Soft Embo Toilet Paper, which has 10 additional sheets per roll, providing better value whilst maintaining the brand’s signature softness and absorbency.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Finland?
- Which are the leading brands in Retail Tissue in Finland?
- How are products distributed in Retail Tissue in Finland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Finland - Category analysis
KEY DATA FINDINGS
Value growth supported by premiumisation and sustainability-focused innovations
Lotus leads due to its strong reputation, wide availability, and commitment to quality and innovation
E-commerce benefits from subscription models, delivery, and a wider assortment
Shift to private label puts downward pressure on value sales
Dynamic growth of e-commerce due to its convenience and competitive pricing
Innovation to focus on enhancing convenience, sustainability, and functionality
Tissue and Hygiene in Finland - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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