Retail tissue is expected to grow at a steady pace over the forecast period, although volume and value sales will slow as the years progress. The essential nature of retail tissue combined with higher hygiene standards is expected to boost demand.
Supermarkets and discounters are expected to remain the dominant offline channels offering various retail tissue products at multiple prices. The mainstream appeal of private label will solidify the position of grocery retailers, led by Hofer, Spar Österreichische Warenhandels and Rewe International.
Sustainability will remain a key trend in the upcoming years, as manufacturers focus on improving their environmental credentials. Consumers will increasingly favour eco-friendly products made from recycled materials or biodegradable fibres, with anti-bacterial properties, enhanced softness, and unique fragrances.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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