PROSPECTS AND OPPORTUNITIES
Retail tissue faces buoyant growth prospects
Retail tissue is expected to grow at a steady pace over the forecast period, although volume and value sales will slow as the years progress. The essential nature of retail tissue combined with higher hygiene standards is expected to boost demand.
Grocery retailers to capitalise on competitive advantage
Supermarkets and discounters are expected to remain the dominant offline channels offering various retail tissue products at multiple prices. The mainstream appeal of private label will solidify the position of grocery retailers, led by Hofer, Spar Österreichische Warenhandels and Rewe International.
Sustainability agenda will fuel new innovations
Sustainability will remain a key trend in the upcoming years, as manufacturers focus on improving their environmental credentials. Consumers will increasingly favour eco-friendly products made from recycled materials or biodegradable fibres, with anti-bacterial properties, enhanced softness, and unique fragrances.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Austria?
- Which are the leading brands in Retail Tissue in Austria?
- How are products distributed in Retail Tissue in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Austria - Category analysis
KEY DATA FINDINGS
Mixed performance in retail tissue category
Essity Austria asserts its leads in value terms
Grocery retailers hold largest share in distribution
Retail tissue faces buoyant growth prospects
Grocery retailers to capitalise on competitive advantage
Sustainability agenda will fuel new innovations
Tissue and Hygiene in Austria - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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