Competitive Landscape
Hofer Strengthens Private Label Leadership as Essity Loses Ground
Retail tissue in Austria remains moderately concentrated, but the landscape is shifting towards less concentration over the 2020 to 2025 period. Essity Austria GmbH, while still the leading branded player in value terms with brands such as Zewa, Tempo, Cosy, Danke, Feh and Plenty, saw its value share decrease from 34% in 2020 to 29% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Austria?
- Which are the leading brands in Retail Tissue in Austria?
- How are products distributed in Retail Tissue in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Austria - Category analysis
Key Data Insights
Brands Match Private Label Pricing to Attract Value-Focused Buyers
Brands Match Private Label Pricing to Attract Value-Focused Buyers
Brands Leverage Recycled Fibres to Win Eco-Conscious Shoppers
Supermarkets to Drive Premiumisation as Private Label and Online Orders Surge
Manufacturers to Accelerate Eco-Friendly Innovation as Consumer Expectations Rise
Hofer Strengthens Private Label Leadership as Essity Loses Ground
Supermarkets and Health and Beauty Specialists Anchor Shopper Loyalty
Retail E-Commerce Builds Momentum with Convenience-Led Growth
Supermarkets’ Wide Assortment and Online Enhancements Drive Share Stability
Tissue and Hygiene in Austria - Industry Overview
Brands Use Private Label to Capture Loyalty by Meeting Value Demands
Key Data Insights
Brands Use Private Label to Capture Loyalty by Meeting Value Demands
Premium Offerings Drive Value and Volume Growth with High-Impact Functional Innovations
Retailers Set New Sustainability Standards for Tissue and Hygiene
Demographic Shifts and Sustainability Expectations to Reshape Demand Patterns
Retail Tissue to Consolidate Value Leadership as Eco-Innovation Accelerates
Retail E-Commerce to Grow as Retailers Expand Omnichannel Offerings
Retailers Leverage Private Label Offerings as Branded Leaders Defend with Premium Features
Supermarkets and Discounters Drive Everyday Hygiene Purchases with Value Focus
Retail E-Commerce Accelerates Growth by Meeting Demand for Discretion and Convenience
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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