Competitive Landscape
Market Fragmentation Increases as Private Label Sales Grow
Retail tissue in France has shifted decisively towards fragmentation over the past five years, with the share held by the leading player, Essity AB, declining from 32% in 2020 to 20% in 2025. At the same time, retailer groups have strengthened their positions, with Carrefour France SA reaching 20%, Galec - Centre Distributeur Edouard Leclerc at 13%, Auchan France at 13%, and ITM Entreprises SA at 10% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in France?
- Which are the leading brands in Retail Tissue in France?
- How are products distributed in Retail Tissue in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in France - Category analysis
Key Data Insights
Private Label and Discounters Win Shoppers as Budgets Tighten
Private Label and Discounters Win Shoppers as Budgets Tighten
Toilet Paper Dominates French Retail Tissue Market Amid Consumer Restraint
Bulk Buying to Remain Popular as Shoppers Prioritise Essentials and Value
Sustainable Innovation Projected to Rebound as Consumer Confidence Improves
Market Fragmentation Increases as Private Label Sales Grow
Grocery Stores and Click-And-Collect Support Continued Dominance of Offline Retail Sales
Tissue and Hygiene in France - Industry Overview
Premium and Budget Brands Respond to Polarised Consumer Expectations
Key Data Insights
Premium and Budget Brands Respond to Polarised Consumer Expectations
Menstrual Care Dominates While Adult Incontinence Surges in France
Older Adults Set to Boost Incontinence Demand as Birth Rates Projected to Continue Falling
Brands Expected to Respond to Health Concerns by Improving Product Composition
Private Label Makes Steady Gains as National Brands Lose Ground
Grocery Retailers Retain Leading Channel Place as Shoppers Prioritise Value and Convenience
Retail E-Commerce Gains Traction as Click-And-Collect Reshapes Shopping Habits
Discount Stores Attract Value-Focussed Shoppers with Low-Cost Tissue and Hygiene Products
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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