PROSPECTS AND OPPORTUNITIES
Boxed facial tissues set to lead value growth during forecast period
Sales of retail tissue are predicted to rise in both volume and current value terms over the forecast period, with boxed facial tissues expected to show the strongest performance in value growth and paper towels likely to lead in volume. Raw materials, particularly paper pulp, recorded only modest price drops in 2024 and have reverted to normal levels.
Consumers likely to remain cautious spenders
Developments during 2024 have charted a course for the rest of the forecast period, as the market’s trajectory hinges on the economy’s capacity to recover from the disruptions of 2022–2023. The continued sluggishness of the economy, marked by high costs and weak growth, is likely to erode purchasing power.
Sustainability and health as central to innovation
Sustainability and health concerns are set to remain key themes for innovation, primarily targeting more affluent consumer groups and likely gaining traction in the second half of the forecast period, when economic conditions may be more favourable. Brands are expected to further tailor their product ranges to address worries related to health, deforestation and environmental impact, with the potential to command higher margins if shoppers regard premium pricing as indicative of quality.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in France?
- Which are the leading brands in Retail Tissue in France?
- How are products distributed in Retail Tissue in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in France - Category analysis
KEY DATA FINDINGS
Retail tissue struggles against uncertain economic background in 2024
Essity holds on to number one spot in terms of value share
Hypermarkets leads distribution, while recycled options remain slow to gain ground
Boxed facial tissues set to lead value growth during forecast period
Consumers likely to remain cautious spenders
Sustainability and health as central to innovation
Tissue and Hygiene in France - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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